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How To Buy Online Websites

By Brian Armstrong

So, you know by now that you can generate traffic to a website by paying for it with advertising, for instance through pay-per-click or something like banner ads, or any number of pay per visitor advertising. The other option is spending the time to get your website ranked in the search engines. Either of these methods requires time and or money. Now, this doesn't mean you can't maximize your return on either time or money investment by leveraging different types of media, but you're still exchanging time or money for visitors.

Aside from the traditional methods or even some of the newer methods of getting traffic to a website, you'll be able to get traffic to your site by redirecting traffic or strategically placing links and ads on the site that you purchase. Based on traffic estimates and how closely related your target website is to the website you purchase.

There are visitors to your site that would be considered targeted and then there are the un-targeted visitors. When reviewing sites to purchase, consider sites that have either a direct content match with your site or a related content match, something that visitors would be interested in for either site.

The other types of visitors to your site are those that "stumble upon" your site. These visitors are less likely to purchase on their first visit or commit to some service. There's no exact science to this except to track as best you can which visitors purchase what. One great way to separate this and determine which visitors do what is to direct your pay-per-click visitors to a specific landing page so that you know what they purchase and on what keyword they searched to get to your site.

Once you know your visitor value and have good estimates on both targeted traffic and untargeted traffic for the visitor value, you'll be in a better position to make a value judgement on buying this new site based on how much traffic you'll get from that source.

One of the best websites where you can go to see websites for sale is sitepoint.com. There are dozens of other sites where people post a website for sale. Depending on the niche you're going after, you'll be able to find many sites that will be affordable and provide just what you need. eBay may be another great option for finding website that you can purchase. Remember though that people will often sell brand new websites with no traffic at all. If you are looking for a website to buy for traffic, make sure you are getting a website from someone that has good feedback as a seller and documented traffic.

Do your due diligence when considering a website to buy. Don't jump on the first site you see just because it's there. Get some ideas over time of what type of websites are available and about how much those sites will sell for.

There are several strategies not only for buying a website to help and support your primary site, but also as a method to leverage existing work other people have done to even run your own business. If you use this strategy effectively, this has the potential of being a very low cost of new traffic to your site. This also means that if you're going to use this strategy you'll need to find sites for sale that are either in your niche or a closely related niche to yours.

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