If you are in a place where you are looking to grab the attention of your clients and the people that you are hoping to service and to make them pay attention to your content, you will find that taking a look at personal URLs is one way to do it. A personal URL, also known as a PURL, is is essentially a URL that you will send to your client, with their name at the end of the URL in question. There are many different opportunities that you can take advantage of when you are looking at PURLS.
When you use PURLS in conjunction with direct marketing software, you'll have a much more positive reception from prospects. The personal touch offered by a PURL will make a good impression of your business on the prospective client. There are a lot of opportunities open to you in personalized direct mail, but you need to stand out from your competition and leave your prospects with the perception that you are speaking to them personally.
You can use a PURL to tailor your content to individual clients if you choose to do so. This is a tool which lets you focus your marketing message and at the same time learn more about the needs of your current and prospective customers. Personalized URLs are one of the most powerful tools available to you when trying to reach customers and build a brand image for your company.
Personalized URLs will give you a significantly increases response rates. People are far more likely to click a link which has their name embedded in it. They will also be more likely to be receptive to your message. This gives you the opportunity to learn a little more about prospective customers and their needs.
PURLs when used with a personalized direct mail campaign provide a great tool for tracking prospect response to your message. You can see what your contacts are doing with these URLs and use this information to develop ways to retain their interest. Remember, personalized content is a powerful tool.
Use your PURLs to make sure that your experience are getting the treatment that they need. When customers need to deal with an impersonal landing page, they feel like one face in a hundred, but when they have their own, complete with VIP treatment and personalized content, you will find that you will get a great response. Use audio to make sure that your clients connect with you, and to speak with them directly.
Before deciding on a company which provides PURL services, shop around. You should opt for a company which offers a flat rate rather than a per-URL charge. This affords your business the flexibility it needs to build on your personalized URL campaign as you need, instead of being limited by having to pay for each and every PURL.
Take some time and make sure that you think about what a powerful PURL program can do for you; this is a marketing campaign where you do not want to be left behind!
When you use PURLS in conjunction with direct marketing software, you'll have a much more positive reception from prospects. The personal touch offered by a PURL will make a good impression of your business on the prospective client. There are a lot of opportunities open to you in personalized direct mail, but you need to stand out from your competition and leave your prospects with the perception that you are speaking to them personally.
You can use a PURL to tailor your content to individual clients if you choose to do so. This is a tool which lets you focus your marketing message and at the same time learn more about the needs of your current and prospective customers. Personalized URLs are one of the most powerful tools available to you when trying to reach customers and build a brand image for your company.
Personalized URLs will give you a significantly increases response rates. People are far more likely to click a link which has their name embedded in it. They will also be more likely to be receptive to your message. This gives you the opportunity to learn a little more about prospective customers and their needs.
PURLs when used with a personalized direct mail campaign provide a great tool for tracking prospect response to your message. You can see what your contacts are doing with these URLs and use this information to develop ways to retain their interest. Remember, personalized content is a powerful tool.
Use your PURLs to make sure that your experience are getting the treatment that they need. When customers need to deal with an impersonal landing page, they feel like one face in a hundred, but when they have their own, complete with VIP treatment and personalized content, you will find that you will get a great response. Use audio to make sure that your clients connect with you, and to speak with them directly.
Before deciding on a company which provides PURL services, shop around. You should opt for a company which offers a flat rate rather than a per-URL charge. This affords your business the flexibility it needs to build on your personalized URL campaign as you need, instead of being limited by having to pay for each and every PURL.
Take some time and make sure that you think about what a powerful PURL program can do for you; this is a marketing campaign where you do not want to be left behind!
About the Author:
Jim Rogers - PURLs are used to increase response rates and get the attention of the recipient. This advanced Personalized URLs software is doubling and even tripling response rates on postcards and email.
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