'Search Engine Optimization' or SEO has recently become a very crucial part of any MLM home business success or failure. Can you afford not to pay attention to it? Well, let me ask you this: how is your MLM lead generation? Could you use floods of targeted MLM leads coming to your website on a daily basis? Sounds like this article is definitely for you.
In the next few minutes, this quick and easy guide will introduce you to the most important concepts in the area of search engine optimization and how you can apply them to any MLM home business opportunity.
Optimizing your websites in a way that makes them more attractive to search engines is a great way to exponentially increase your MLM lead generation. Your basic strategy here is to have your business sites rank as high as possible on Google and other search engines, thus bringing great quality MLM leads to your websites. Mind you that the traffic we are talking about here is absolutely free.
In other words, if an internet surfer searches for Work At Home' in Google, a website that has been optimized for that topic or even that exact phrase will probably be ranked higher in search results than a website that has not been optimized. We call website visits that result from search engines 'organic traffic' because you don't have to pay for these visitors.
Understanding the concept of keywords is the first and the most vital, I dare to say, step to your SEO success.
When you look for information on the web, you use 'KEYWORDS' or 'KEYWORD PHRASES' to find it. Basically, these are exact words or phrases you type into you search engine box.
Your keyword can be short (one word) or contain several words that specify the kind of information a web user is looking for. In other words, it can be anything. The point here is the more often your MLM home business website mentions or is connected to (explained later) a specific keyword, the more likely it is to show up in the search engine results for those keywords.
Now let's move on to the next principal of your MLM home business SEO strategy.
A BACKLINK is a link on someone else's website that points back to your MLM Home Business website. This is a way of measuring how important and useful your website really is. Search engines assume that if your website content is useful and offers great products, other webmasters will link to it.
Wikipedia is a great example of a such a website. Many websites link to it as a source, which makes the search engines assume that Wikipedia pages are very useful, thus it ranks very high. Getting as many backlinks as you can pointing back to your MLM home business website can greatly increase your website ranking and MLM lead generation as well.
Let's move on to the next piece of your MLM home business SEO puzzle, called the reciprocal link.
Similarly to a backlink, a RECIPROCAL LINK involves linking to another website, but in this case the linking will be mutual. Reciprocal links are a very common practice with MLM home business website owners and they are quite easy to get. Unfortunately, since search engines also realize how common and easy these links are, they do not give them as much weight as backlinks when it comes down to your website rankings.
So, keywords, backlinks, and reciprocal links are really the major concepts you need to pay attention to when optimizing your MLM home business site. Of course, this is only the tip of the SEO iceberg. However, if you want to save thousands of advertising dollars and drive targeted MLM leads to your website, it's certainly worth the trouble!
In the next few minutes, this quick and easy guide will introduce you to the most important concepts in the area of search engine optimization and how you can apply them to any MLM home business opportunity.
Optimizing your websites in a way that makes them more attractive to search engines is a great way to exponentially increase your MLM lead generation. Your basic strategy here is to have your business sites rank as high as possible on Google and other search engines, thus bringing great quality MLM leads to your websites. Mind you that the traffic we are talking about here is absolutely free.
In other words, if an internet surfer searches for Work At Home' in Google, a website that has been optimized for that topic or even that exact phrase will probably be ranked higher in search results than a website that has not been optimized. We call website visits that result from search engines 'organic traffic' because you don't have to pay for these visitors.
Understanding the concept of keywords is the first and the most vital, I dare to say, step to your SEO success.
When you look for information on the web, you use 'KEYWORDS' or 'KEYWORD PHRASES' to find it. Basically, these are exact words or phrases you type into you search engine box.
Your keyword can be short (one word) or contain several words that specify the kind of information a web user is looking for. In other words, it can be anything. The point here is the more often your MLM home business website mentions or is connected to (explained later) a specific keyword, the more likely it is to show up in the search engine results for those keywords.
Now let's move on to the next principal of your MLM home business SEO strategy.
A BACKLINK is a link on someone else's website that points back to your MLM Home Business website. This is a way of measuring how important and useful your website really is. Search engines assume that if your website content is useful and offers great products, other webmasters will link to it.
Wikipedia is a great example of a such a website. Many websites link to it as a source, which makes the search engines assume that Wikipedia pages are very useful, thus it ranks very high. Getting as many backlinks as you can pointing back to your MLM home business website can greatly increase your website ranking and MLM lead generation as well.
Let's move on to the next piece of your MLM home business SEO puzzle, called the reciprocal link.
Similarly to a backlink, a RECIPROCAL LINK involves linking to another website, but in this case the linking will be mutual. Reciprocal links are a very common practice with MLM home business website owners and they are quite easy to get. Unfortunately, since search engines also realize how common and easy these links are, they do not give them as much weight as backlinks when it comes down to your website rankings.
So, keywords, backlinks, and reciprocal links are really the major concepts you need to pay attention to when optimizing your MLM home business site. Of course, this is only the tip of the SEO iceberg. However, if you want to save thousands of advertising dollars and drive targeted MLM leads to your website, it's certainly worth the trouble!
About the Author:
The money in MLM Home Business industry is never in the company, product, or comp plan. It is in your ability to move (market) that product or company. How do you plan on achieving that?? Visit Ana Hoffman's MyInternetBusiness website for excellent free information on MLM lead generation, Attraction Marketing Formula, and other online marketing tips and secrets.
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