You might be wondering, what does the color of hats have to do with search engine optimization? But indeed, there is such a company as a black hat SEO agency and in contrast, there are also white hat SEO firms. The main difference between the two is the kind of SEO practices that they have. White hat SEO firms are those that use ethical SEO techniques while black hat SEO agencies are those that employ unethical SEO practices and tactics.
In using unethical SEO techniques, black hat SEO companies and online marketing firms are able to trick different search engines into giving their websites higher rankings than what they actually deserve. These black hat firms can indeed deliver fast results to their clients but fast results also foretell disaster. You might ask, what is so wrong with a method that works? Keep in mind that unethical or black hat tactics are those techniques that are considered unethical and they pretty much break the rules of many search engines. Moreover, there are also repercussions for using such unethical techniques. When search engines find out that a certain website uses black hat methods, that website is bound to be blocked from search results making it practically invisible to internet users and therefore, useless.
Oftentimes, black hat SEO companies would disappear once they sense that the websites they have worked on are about to be blacklisted. When this happens, you can say goodbye to the money you have invested on such unethical firms. So how can you tell if an SEO agency uses black hat methods? One big signal is when an SEO firm uses software to create links, develop content, and post articles for you. Yes, there are legitimate software that also do these tasks so keep yourself from jumping easily into conclusions, just be ready with the questions that you need to ask.
Black hat SEO agencies will also use a variety of notorious techniques. Link farming is perhaps the most popular of such methods. In link farming, a group of websites is being linked to one another, regardless of relevance. When used in blogs, the method is referred to as blog farming. Then there is invisible text. An invisible text is targeted to be detected and read by search engine spiders. Usually, an invisible text is set to have the same color as the website background and stuffed with the keywords recommended by black hat SEO companies. Other black hat techniques include keyword stuffing and doorway or fake pages.
To keep you from subscribing to the services of black hat SEO agencies, you will need to learn more about the techniques that they use. You will also need to establish a set of criteria for choosing which SEO company to work with. Remember, fast results have their consequences. So better be careful than to take the fall.
In using unethical SEO techniques, black hat SEO companies and online marketing firms are able to trick different search engines into giving their websites higher rankings than what they actually deserve. These black hat firms can indeed deliver fast results to their clients but fast results also foretell disaster. You might ask, what is so wrong with a method that works? Keep in mind that unethical or black hat tactics are those techniques that are considered unethical and they pretty much break the rules of many search engines. Moreover, there are also repercussions for using such unethical techniques. When search engines find out that a certain website uses black hat methods, that website is bound to be blocked from search results making it practically invisible to internet users and therefore, useless.
Oftentimes, black hat SEO companies would disappear once they sense that the websites they have worked on are about to be blacklisted. When this happens, you can say goodbye to the money you have invested on such unethical firms. So how can you tell if an SEO agency uses black hat methods? One big signal is when an SEO firm uses software to create links, develop content, and post articles for you. Yes, there are legitimate software that also do these tasks so keep yourself from jumping easily into conclusions, just be ready with the questions that you need to ask.
Black hat SEO agencies will also use a variety of notorious techniques. Link farming is perhaps the most popular of such methods. In link farming, a group of websites is being linked to one another, regardless of relevance. When used in blogs, the method is referred to as blog farming. Then there is invisible text. An invisible text is targeted to be detected and read by search engine spiders. Usually, an invisible text is set to have the same color as the website background and stuffed with the keywords recommended by black hat SEO companies. Other black hat techniques include keyword stuffing and doorway or fake pages.
To keep you from subscribing to the services of black hat SEO agencies, you will need to learn more about the techniques that they use. You will also need to establish a set of criteria for choosing which SEO company to work with. Remember, fast results have their consequences. So better be careful than to take the fall.
About the Author:
When you are looking for a seo specialist you want to be sure that the company is strong in two things. First you want them to be willing to tailor their services specifically to your site. Second you want the seo specialists to be always looking for new techniques and ideas. SEO is always evolving and you want your service to evolve with it.
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