There is not a pre-determined set of rules to follow when doing guerrilla marketing for your website. There aren't any rules to follow, but it's best when people are creative. It doesn't need expensive common methods such as ads on TV or the radio. It has to do with cheap methods to deliver the message. Small businesses have been utilizing these techniques for years by using flyers, pens, t-shirts, and bumper stickers.
Where Guerilla Marketing differs is its unusual marketing tools like contests, public relations stunts or other atypical ideas that you might come up with. Podcasts are growing in popularity. Think outside the box.
Originality is the key. Discover a number of means of communicating your product or service's message to prospective clientele.
Consider your product as your customer would see it. Who are the potential clients? What are their thought processes? In dealing with teenagers, for example, your campaign should be energetic, to catch and keep their attention and interest. However, a trendy, "hip" campaign won't likely be attractive for austere professionals or senior citizens. If you are targeting gender-specific audiences of any age, naturally your campaign would focus on catching the attention of ladies or gentlemen.
Business ethics and workmanship are imperative, whichever marketing strategies you may employ, guerilla or not (for guerilla marketing, employ a host of tactics. Don't limit yourself to just one or two)
Regardless of what others may say. As is the case with any other business that enjoys success, spreading the word is useless if your product or service is second-rate. The best marketing technique is word of mouth. But it is also a two-edged sword. Word of mouth can be damaging if your product is not acceptable. At one time I worked for a national tax company that reminded its employees of the saying -- something to the effect that if a person is happy with your service, he/she may tell one or two friends. But if they are not happy with you, they will inform everyone they know!
Where Guerilla Marketing differs is its unusual marketing tools like contests, public relations stunts or other atypical ideas that you might come up with. Podcasts are growing in popularity. Think outside the box.
Originality is the key. Discover a number of means of communicating your product or service's message to prospective clientele.
Consider your product as your customer would see it. Who are the potential clients? What are their thought processes? In dealing with teenagers, for example, your campaign should be energetic, to catch and keep their attention and interest. However, a trendy, "hip" campaign won't likely be attractive for austere professionals or senior citizens. If you are targeting gender-specific audiences of any age, naturally your campaign would focus on catching the attention of ladies or gentlemen.
Business ethics and workmanship are imperative, whichever marketing strategies you may employ, guerilla or not (for guerilla marketing, employ a host of tactics. Don't limit yourself to just one or two)
Regardless of what others may say. As is the case with any other business that enjoys success, spreading the word is useless if your product or service is second-rate. The best marketing technique is word of mouth. But it is also a two-edged sword. Word of mouth can be damaging if your product is not acceptable. At one time I worked for a national tax company that reminded its employees of the saying -- something to the effect that if a person is happy with your service, he/she may tell one or two friends. But if they are not happy with you, they will inform everyone they know!
About the Author:
Stephen Grisham, Sr. is a copy writer for InfoServe Media, LLC. InfoServe Media is a Houston website design and hosting company. Or if you need a few changes to your current site, InfoServe Media also offers website maintenance whether we host your site or not.
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