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Choosing And Registering A Domain Name For Your Website

By Ricardo d Argence

The way to register a domain name is by signing up with a service that provides domain names called a registrar. ICANN is the main organization that provides standards and procedures for domain name registrars to be certified.

Only a domain name registrar is permitted to access and modify the master database domains that are on InterNIC servers. The fee is determined by the registrar as far as getting a domain name and some registers have special domain name packages.

A domain name is used to establish your identity on the internet, as well as serving to establish a brand. Marketing is influenced by your domain name. You can use your business name as your URL. Try to find an available URL that describes your business if your business name is not available. Purchasing a business name domain name isn't the only way to go, and when a keyword domain name could do just fine.

The URL of your businesses website has a great effect on online and offline marketing. So, use your common sense when you choose your domain name. Domain names that are complicated for any reason can drive people away from your site. Short domain names register better with people's memory and are easy to remember.

First you pick a domain name and then you register the name with an official registrar. A one time only set up charge will probably be included in the fee for the technical work that needs to be completed. For your Web site hosting you could pay your provider in a monthly, semi-annual or annual fee.

Many domain registrar services have competent online tools to help you get your domain name and hosting site up and running.

I strongly recommend purchasing a .com domain name as opposed to a .net, .info, .biz or anything else. If your chosen domain name is not available in a .com, keep looking until you find one that isn't taken. There is nothing wrong with the other extensions but when you have a .com extension, it sounds like you've been on the net a long time.

If you want to stay ahead of your competition, then you might consider looking at the length of time your competitors have registered their domain names. If your domain name expires, there's a good chance that someone will register your domain name immediately after it expires. By renewing your domain name for several years, your domain name won't expire for a while, and it won't be opened up to expired domain name buyers.

Keep in mind that your domain name is an extension of your business. Internet marketing will give you better results as long as you pay attention and practice what I've told you in this article.

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