Since it's a truism that "Selling is a numbers game," M.U.D. Throwing Marketing might be your standard approach.
The M.U.D. marketing method goes as such, "If you throw enough 'mud' on the wall, some of it will stick and you'll make money."
The M.U.D. method comes off as a "quick" and "easy" way to market your product. It is one of the most common used methods by new business owners today.
This approach sounds good... why waste the time in research trying to figure out your target market when you sell to everybody and watch the sells roll in.
M.U.D. marketing makes you "look" busy but not productive. You produce very little results for your time, effort and money.
Imagine for a moment that you have a pile of mud lying next to your desk. Since we're imagining, we'll make it a big pile right there on the carpet. Now you grab a handful and sling it at the wallpaper.
Unfortunately, you have no idea where your target is. The landscaping print? The award and degree gallery? The mirror next to the door? Since you haven't got a clue, you move to the center of the room and your hand moves in wide sweeps as the mud flies.
With so much mud, you could spend quite a bit of time before you use all the mud. Then you learn that the target was the plaque over the coffee center. You only hit that a few times.
Market Un-Determined or Marketing Un-Defined is the true meaning of M.U.D.
Both words spell out disaster for your business.
Taking the time out to find your target, the outcome would have been different.
Taking the time to research and identify your target market may seem like it's going to take longer before you see results. In reality, it speeds up the process of achieving your goal...profitable business. You'll see those results with reduce effort and time.
How do you determine your target market?
1. What is the problem your product or service solves?
2. What benefit will the client enjoy?
3. Who has this problem?
4. What does that person look like? Male or Female or Both Stay at home mom or power executives. Are they baby boomers or students? Where do they hang out? What hobbies do they enjoy doing? etc.
Create a picture of your ideal consumer in great description.
M.U.D. marketing keeps you knocking your brains out trying to sell to a gazillion people when only a limited number really want what you offer. Is it any wonder you feel frustrated with your efforts.
If you feel stuck, stop practicing M.U.D. marketing and wasting valuable resources such as time.
If you continue trying to sell to everyone, you will end up selling to no one. And think of the cleaning bills to get that mess out of the carpet and off the wallpaper.
The M.U.D. marketing method goes as such, "If you throw enough 'mud' on the wall, some of it will stick and you'll make money."
The M.U.D. method comes off as a "quick" and "easy" way to market your product. It is one of the most common used methods by new business owners today.
This approach sounds good... why waste the time in research trying to figure out your target market when you sell to everybody and watch the sells roll in.
M.U.D. marketing makes you "look" busy but not productive. You produce very little results for your time, effort and money.
Imagine for a moment that you have a pile of mud lying next to your desk. Since we're imagining, we'll make it a big pile right there on the carpet. Now you grab a handful and sling it at the wallpaper.
Unfortunately, you have no idea where your target is. The landscaping print? The award and degree gallery? The mirror next to the door? Since you haven't got a clue, you move to the center of the room and your hand moves in wide sweeps as the mud flies.
With so much mud, you could spend quite a bit of time before you use all the mud. Then you learn that the target was the plaque over the coffee center. You only hit that a few times.
Market Un-Determined or Marketing Un-Defined is the true meaning of M.U.D.
Both words spell out disaster for your business.
Taking the time out to find your target, the outcome would have been different.
Taking the time to research and identify your target market may seem like it's going to take longer before you see results. In reality, it speeds up the process of achieving your goal...profitable business. You'll see those results with reduce effort and time.
How do you determine your target market?
1. What is the problem your product or service solves?
2. What benefit will the client enjoy?
3. Who has this problem?
4. What does that person look like? Male or Female or Both Stay at home mom or power executives. Are they baby boomers or students? Where do they hang out? What hobbies do they enjoy doing? etc.
Create a picture of your ideal consumer in great description.
M.U.D. marketing keeps you knocking your brains out trying to sell to a gazillion people when only a limited number really want what you offer. Is it any wonder you feel frustrated with your efforts.
If you feel stuck, stop practicing M.U.D. marketing and wasting valuable resources such as time.
If you continue trying to sell to everyone, you will end up selling to no one. And think of the cleaning bills to get that mess out of the carpet and off the wallpaper.
About the Author:
From Ann Rusnak: Want to end distractions from interfering with you staying focused and productive? Download your Free 25 Ways to Stay Focus video and ebook. Fast and easy tips to increase productivity stay focused and get more done. Visit http://just15minutes.com
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