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Shanghai Auto Show in Detroit past the reputation scale apex

By Zou himfr

In the first quarter of China's auto sales into account the context of the world's first, which shut yesterday in Shanghai auto display, a record dimensions of all facets of the annals, more than 600,000 tourists, has gone after the peak, for example Detroit and Geneva Motor Show, the world's vehicle dealers are the major battlefield, as the Chinese market. Mainland commerce but furthermore to strike their own emblems, but sharp out that actually China-made auto commerce is still in the "innovation and imitation coexist" stage.

The global automotive industry in precarious in the countries to organize, before the big show is also reduced, for example, this year's Detroit auto show held in January, Nissan, Mitsubishi, Suzuki, Rolls Royce, Ferrari and Porsche all absent, but the other hand, the Shanghai Auto Show , regardless of the size of the exhibition, exhibitors area, the public views, press record, etc. (see table), which reflects the market focus gradually shifted to China.

According to China Association of Automobile Manufacturers statistics show that in the first quarter of China's auto sales reached 2.6788 million, more than the United States to become the first global car sales. Therefore, the Shanghai auto show this is not only the world's major automotive manufacturers are more luxurious than ever before to participate in camp, and even those who have a loss of vehicle manufacturers, the show will be seen as an opportunity to revive the business.

"To the world's premier China to arrest market"

Changes in the market, foreign newspapers that "the levels of the international automotive commerce in China is furthermore absolutely biased!" And even foreign nations, "the international auto market is the major battlefield to China from the United States" and "Who likes the world's premier, there should be a market foremost in China! "views, etc..

Another aim of the display was that the depot will furthermore have out own emblems in alignment to change the past, household vehicle was ranked "low-cost, low-quality, low-grade" of the Indian public. In this display, the FAW, SAIC, Dongfeng, Chang'an, Kwong gas, Beiqi six first accumulated Automotive Group, Geely, Chery, BYD, Great Wall, have furthermore emerged together. The number of the Shanghai Auto Show to launch 50 new vehicles, there are 30 number of own emblems, have altered the function of foil.

Domestic car both innovation and imitation

According to industry analysis, because the collective self-brand initiative, introduced this year on the adjustment of the domestic automotive industry revitalization planning inseparable, "the revitalization of planning" to make their own brands well received in the performance of the market as a whole.

On the other hand, although more than this year's brand exposure, but also attracted a lot of doubts, mainly refers to imitate foreign brand cars can only be referred to as "cottage Edition" products; for these criticisms, the industry said, China's independent brand new ideas "both innovation and imitation" model of development. However, the industry pointed out that the domestic automobile technology and foreign automobile technology significantly narrowed the gap, obtained through joint ventures "technology spillover effect" significantly reduced its own brand vehicles to have more independent intellectual property rights in order to enhance the core competitiveness.

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