In this 'do more with less' economy, is there a way that your small to mid-sized company can tap into the marketing minds that the big guys are paying for? Absolutely. This is a great time to discover a Lean and Mean Marketing provider willing to partner with your entrepreneurial spirit. Here's how to choose a marketing partner in this lean and mean economy:
Unearth the track records of the agency principals. Were they performing at a Director's level - and if so, for how long? Too long, and they may be out of touch with the trends of customized marketing solutions. On the other hand, if the ink had not yet dried on their new business cards, they may not have the marketing insight you need.
Look beyond headlines that are too clever by half. Creative people need clever headlines to get a job, but many don't have any results to back them up. Check their portfolio, if it's is empty of measurable SEO copywriting services, customized marketing solutions, or a proven track record in measured results, keep looking.
Avoid anyone with a victim mentality. If people at a start-up agency still have a bitter pill only half swallowed from a bad break, they may be unable to move on and contribute to your business. Who has time to wallow? You need clear and focused marketing insight, surrounded by positive energy.
Choose a leader. It's not unusual to discover an executive level marketing director or creative director working hard to establish their own marketing company. Grab this opportunity. If your start-up can benefit from experienced customized marketing solutions from the former director of a large advertising agency, it's your lucky day.
Beware the SEO Guru, and examine their claims carefully. Instead, seek out effective SEO copywriting services by taking an optimization tour of the websites optimized by this person or company. Like the jackalope, true SEO Guru's are difficult to identify, because tracking the results of qualified SEO copywriting services is new, and a little imprecise. After all, web lift and traffic increases at your site may not happen for months, you need to choose wisely.
Work with folks who learn about, then get excited about your product or service. The best ad guys and marketing professionals live to match up people with services or products that make their lives better. This makes them very responsive to new products, and usually pretty fun to be around. If you find someone who's fitting you in between the 'real clients', move on. An engaged marketing professional will bring incredible value and marketing insight, beyond your greatest expectations.
This is the day of the new entrepreneur. The best marketing professionals keep their eyes open for intriguing products and services that break away from corporate limits. And companies that discover a lean and mean marketing partner are in a great position for phenomenal growth - even in a challenging economy like the one we're experiencing now.
Unearth the track records of the agency principals. Were they performing at a Director's level - and if so, for how long? Too long, and they may be out of touch with the trends of customized marketing solutions. On the other hand, if the ink had not yet dried on their new business cards, they may not have the marketing insight you need.
Look beyond headlines that are too clever by half. Creative people need clever headlines to get a job, but many don't have any results to back them up. Check their portfolio, if it's is empty of measurable SEO copywriting services, customized marketing solutions, or a proven track record in measured results, keep looking.
Avoid anyone with a victim mentality. If people at a start-up agency still have a bitter pill only half swallowed from a bad break, they may be unable to move on and contribute to your business. Who has time to wallow? You need clear and focused marketing insight, surrounded by positive energy.
Choose a leader. It's not unusual to discover an executive level marketing director or creative director working hard to establish their own marketing company. Grab this opportunity. If your start-up can benefit from experienced customized marketing solutions from the former director of a large advertising agency, it's your lucky day.
Beware the SEO Guru, and examine their claims carefully. Instead, seek out effective SEO copywriting services by taking an optimization tour of the websites optimized by this person or company. Like the jackalope, true SEO Guru's are difficult to identify, because tracking the results of qualified SEO copywriting services is new, and a little imprecise. After all, web lift and traffic increases at your site may not happen for months, you need to choose wisely.
Work with folks who learn about, then get excited about your product or service. The best ad guys and marketing professionals live to match up people with services or products that make their lives better. This makes them very responsive to new products, and usually pretty fun to be around. If you find someone who's fitting you in between the 'real clients', move on. An engaged marketing professional will bring incredible value and marketing insight, beyond your greatest expectations.
This is the day of the new entrepreneur. The best marketing professionals keep their eyes open for intriguing products and services that break away from corporate limits. And companies that discover a lean and mean marketing partner are in a great position for phenomenal growth - even in a challenging economy like the one we're experiencing now.
About the Author:
As founder of Phibnax LLC, Kathy Fawcett understands that selecting the best marketing partner for customized marketing services is the key to business growth in this challenging economy. Phibnax.com is the original lean and mean marketing company, focused on copywriting that gets results, and effective SEO copywriting services.
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