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Cell phone fell into the hardest hit profits of domestic brands 3G revolution brewing

By Zou

According to the Department of Public Works message out of date April 24 advertised the first quarter of China's using electronics knowledge development presentations, 1-February, the electronics development understood a total yield of 680 million yuan, down 96.3%. Among them, portable handset sales carried on to descent, for the hardest hit. According to statistics, China's portable handset development over the past small number years have upheld a high expansion weighed against to the first quarter of this year, China's portable handset goods produced plunged 3 out of 100, with the omission of Huawei, ZTE and other enterprises, the in the household brand label GSM portable handsets enterprise deficits virtually through the board.

With the spread of the global economic crisis, China's mobile phone manufacturing companies are not better than the day. With the issuance of 3G licenses, mobile Internet applications are increasingly becoming mainstream, many domestic brand mobile phone manufacturers have carried out to varying degrees, profit model, so when the 3G era, to explore a path of sustainable development.

Into the consolidation interval of the portable handset market

Mobile telephone commerce has been following all types of localities of the capital, as the international financial worsening directed to slowdown in demand for new wireless telephones, the mobile telephone market is opposite the most grave dispute ever. According to statistics, in 2006, household wireless telephone output is 480,138,000, comprising a development of 2005 over the identical time span 58.2%; in 2007, household wireless telephone output development of 14.3% to 548,579,000. The year 2008 a total of 559.64 million wireless telephone output, an boost of 2.0 per hundred, an boost of decline.

Analysys International's study furthermore displays this trend. In agreement with its "2008 China Mobile Terminal Market Data Monitoring Report" displays that the fatal market in 2008 quarter contrasted to the ring than the development rate dropped considerably in 2007. Ability to augment the general market down turn in the fast development of feeble stage of market entry.

Analysys analyst accepts as factual that the economic urgent position influenced the household finances will step-by-step emerge in the first half of this year. In this state, the household wireless telephone market development end of the key components is feeble, will still extend for some time.

Can ascertain in the next interval of time, the telecommunications market the new 3G market struggle and efforts to endorse the start of the very large elements, the complete scenery of market consolidation in addition can reach up to six months to a year's time, after a interval of quick expansion of new will come. In the 3G market, portable terminals sales, service will be unprecedented change.

3G smartphone war-induced

January 7, 2009, with China's 3G certificate issuance, the portable Internet as a business-led development of the development as portable Internet requests for paid job for brainy handsets as a opening to the market worth of most industries.

Recently, Nokia advertised the effects present, the first quarter of this year Nokia portable handset sales in China last year declined by 14.8%%. As ruler of the world's handset manufacturers, Nokia has been the purpose transferred to the paddock of portable Internet development, presentations the 3G portable Internet tide-induced. Recently, another oversized Cisco will in addition be a way through fusions and acquisitions into the paddock of brainy handset manufacturers.

3G portable Internet-induced rush has been the conventional handset financial gatherings have an very large danger, if the approach does not look for company restructuring might be abandoned by the industry. At the time, Dell, Cisco, Apple, Google, Microsoft and other oversized creatures are included in the fabricate of brainy handsets, is for the in the household portable handset brand label, and now plunged into a weighty siege.

Provide an possibility for 3G alternatively of the security

As a outcome of the preceding rounds of tendering for wireless operators, the household wireless telephone manufacturers with a "small vessel U-turn" of the benefits and become a well-deserved victor, the general China-made wireless telephones will be high-profile debut of the 3G in the future affray, and a virtual monopoly before Domestic wireless telephone market, foreign emblems will bear from household emblems in periods of expertise, goods and charges on the full variety of challenges. As if, in the 3G before, we have a chance.

Among them, the in the household portable handset brand label of high-profile attention. In the earlier operators of the tender "Running out of Time", the in the household portable handset to get a ample share. It is stated that in China the second around of TD portable handset tender, ZTE, Samsung Electronics, Qualcomm and Amoi new send the apex four ranks. Among them, ZTE won the offer 61,000, more than the number of TD portable handset tender 30% of the total, inhabit the greatest market share.

In detail, the foreign emblems and are furthermore not eager to quiet in the 3G market. Domestic buyers of emblem commitment founded on long-term, for an internationally renowned emblem examines ahead to the future with 3G. According to the Internet buyer study center, "2008-2009 China emblem wireless telephone market study survey" facts and numbers displays that the anxiety of most Chinese users of 3G wireless telephones, Nokia is still spectacular, the percentage worried about more than 50 percentage points, pursued by Sony Ericsson, Samsung, Motorola and other worldwide brand. Based on the undertaking future market, the worldwide emblem did not rest in the stride of 3G.

It is appreciated that facets of the 3G Samsung wireless telephones new wireless telephone will be commenced by the end of May early June. Another wireless telephone monster LG, is the most latest high-profile foreign emblems in the family, will launch this year its 25 3G goods, comprehensive treatment of TD-SCDMA, WCDMA, CDMA2000 three networks. 3G fatal grade in the market was about to start large-screen battle.

In the 3G before, foreign and domestic brands have the opportunity. Although the domestic mobile phone brand is still the need for precipitation, but as long as their technologies, products, and a breakthrough in price, there is likely to catch up with foreign capital in the 3G era.

In addition, China's current mobile phone market, the phenomenon of widespread local firms, some experts believe that the cottage will not last long, the future of China's mobile phone or to self-innovation, and, at present, many local firms already in the 3G transition, returning to the mainstream .

Overall, the 3G portable handset is still in the Warring States Period, who keeps the higher hand in order that it is too early. In augmentation to portable handset manufacturers to carry on examine and development in technical knowledge making many steps, it should be in people's client conduct and demand on the brain. Who in the future 3G enterprise roles to advance customer stickiness, to change the mainstream way of life, who can become a 3G champion, of course, this in addition is reliant on the operators and handset manufacturers to work together.

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