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Why Email Follow-up is Important in Your Home Business

By Farid Beck

Are you prepared to learn a very important tip in network marketing? The follow up is where the money is!

Most people will not sign up the moment you show them the plan, whether it is online or offline. This is a fact that will not change and you will need to follow up a prospect a couple of times before you can sign them up or sponsor them.

Just take this short quiz:

Among all the tasks, which of the following earns you money?

- Generating Leads - Calling Your Prospect For The First Time - Showing The Plan - Follow Up

Obviously the follow up and compared to all the other tasks, the least amount of time spent on follow up will still generate MORE MONEY compared to the other 3 (the 80/20 rule applies where 20% of the actual work generates 80% of the results and it is scientifically proven in everything that people do).

There are many ways you can execute this task of following-up with a prospect. You can either meet them to get their feedback or opinion or you can use emails to try and connect with your prospect.

An autoresponder is one of the best tools you can use to automate the follow-up process. On the Internet, here's what you can do:

- Generate leads using blogs, organic search, pay per click, banner advertising, forums or Facebook.

- Drive those traffic to a lead capture page and capture those leads by offering them a free E-book or newsletter. The key is to legally bribe them into joining your newsletter and your mailing list.

- Use a series of follow up emails. You should focus on giving them valuable information in your newsletter. Do not try and sell them things on the first contact. Instead, offer them tips on how your product can help them or how your network marketing business can help them to solve certain problems in their lives. Soft sell them regarding your business opportunity for a period of 7-10 days because you want them to get to know you. This will help you to build rapport with your prospects.

- Finally, you can pitch your network marketing business once you feel that they are ready. You can also send them personal messages from time to time to ensure them that they are not receiving mail from a robot.

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