Affiliate marketing is the marketing of products through an affiliate system, such as Click bank, Commission Junction or Click booth. . A type of internet marketing in which you partner with other Web sites, individuals, or companies to send traffic to your site. You may pay on a Cost per Click.The affiliate usually earns a percentage or commission of the sale. There are different ways that the merchant can track the sales or leads usually by planting a cookie on the visitors computer when they enter the merchants website through the (affiliates' website or personalized link).
When considering smaller, less expensive affiliate programs and products it is often more cost effective to have many programs on one site. The cost of the domain name and hosting are cheap, but the cost of promoting the site, both in time and in monetary cost can be quite high. By having many products on your web site, you increase the chance of making a sale. The product does not cost the purchaser any more money than it would by buying directly from the merchant. The affiliate just receives a percentage of the sale for his or her marketing efforts.
The downside to this type of Affiliate site is that you are likely to dilute your keywords, this can mean less traffic that what a web site with a smaller number of main keywords might produce. In this case it is often better to try to keep all of your affiliate programs related to a single subject.
Likewise your affiliate marketing endeavor will benefit from the age and traffic of your existing site. Newly registered domain names take time to gain trust by the search engines, and so, take time before they will rank well in the SERPs. By using an existing site you bypass this search engine restriction allowing you to start gaining traffic quickly
Readers are savvy. They know an affiliate link when they see one. If you break their trust by promoting a product you don't believe in or take advantage of their visit with too many ads, they will leave and never come back. One of the things I go on and on about with Ad sense optimization is the positioning of ads. I tell bloggers to position their ads in the hotspots on pages (like the top of a left hand side bar - or inside content - or at the end of posts above comments etc). The same principles are true for affiliate advertising.
The most successful way to use affiliate programs is to anticipate and meet the needs of your readers. Consider why they are coming to your site. What are you providing that they are looking for? Make sure the affiliate products you are promoting provide a solution to your audience's problems. If you are writing about sports, don't put up affiliate ads for printer toner just because everyone has a printer and those programs have a high payout. The people who are coming to read commentary or get stats for their favorite teams aren't thinking about those things when they're on your site.
When considering smaller, less expensive affiliate programs and products it is often more cost effective to have many programs on one site. The cost of the domain name and hosting are cheap, but the cost of promoting the site, both in time and in monetary cost can be quite high. By having many products on your web site, you increase the chance of making a sale. The product does not cost the purchaser any more money than it would by buying directly from the merchant. The affiliate just receives a percentage of the sale for his or her marketing efforts.
The downside to this type of Affiliate site is that you are likely to dilute your keywords, this can mean less traffic that what a web site with a smaller number of main keywords might produce. In this case it is often better to try to keep all of your affiliate programs related to a single subject.
Likewise your affiliate marketing endeavor will benefit from the age and traffic of your existing site. Newly registered domain names take time to gain trust by the search engines, and so, take time before they will rank well in the SERPs. By using an existing site you bypass this search engine restriction allowing you to start gaining traffic quickly
Readers are savvy. They know an affiliate link when they see one. If you break their trust by promoting a product you don't believe in or take advantage of their visit with too many ads, they will leave and never come back. One of the things I go on and on about with Ad sense optimization is the positioning of ads. I tell bloggers to position their ads in the hotspots on pages (like the top of a left hand side bar - or inside content - or at the end of posts above comments etc). The same principles are true for affiliate advertising.
The most successful way to use affiliate programs is to anticipate and meet the needs of your readers. Consider why they are coming to your site. What are you providing that they are looking for? Make sure the affiliate products you are promoting provide a solution to your audience's problems. If you are writing about sports, don't put up affiliate ads for printer toner just because everyone has a printer and those programs have a high payout. The people who are coming to read commentary or get stats for their favorite teams aren't thinking about those things when they're on your site.
About the Author:
Elizabeth Cooling, an experienced Internet marketing entrepreneur form UK. Currently, she is promoting an online seminar through virtual training company that enables owners and affiliates to generate a massive traffic to their website at http://Tiny.cc/F2QQY.
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