If you think that using Google Adwords ads to promote your product or service will be a difficult undertaking, think again - it doesn't have to be a stressful experience at all. As a matter of fact, creating an ad that works with this strategy is quite easy, and Adwords ads can find success where more conventional marketing tactics (direct mail, print, other online ads, et cetera) have failed.
Adwords pioneers such as Perry Marshall have already tapped into the tremendous revenue potential of a Google Adwords campaign, and have laid out a step-by-step formula for success. Instead of spending days, weeks and months reading books and attending seminars, you can get started with a few simple, perhaps unconventional, strategies to tweak your campaign and maximize your revenue potential.
These five steps will give you the knowledge you need in order to create a successful Adwords campaign:
1. Use online keyword tools. There are dozens of keyword tools, trackers and software available online, but you don't have to spend hundreds of dollars to find the 'right one' for your campaign. Perry Marshall recommends using keyword suggestion tools such as Wordtracker's Keyword Universe for the most robust list of keywords and related keywords that can help you get started on a campaign.
2. Know what your competition is doing at all times. In the marketing world, keeping up with the Joneses is more then important - it's essential to success. That's why you would be remiss not to take advantage of the online resources that can let you in on which keywords your peers in your market are bidding on, and how much they're willing to spend in order to secure them. Www.spyfu.com is one great site to visit for marketers seeking this sort of information.
3. Use text effectively. An Adwords ad contains only a very limited amount of text, and so it stands to reason that you will want to use the allotted space as efficiently as possible. The two key lines at your disposal should address the benefits of what you are selling first off, with remaining space listing or two important features.
4. Aim for page one, even on a low budget. Many people cut their bid prices instead of lowering their budget amount - big mistake. Cutting your budget means you may not even appear on the first page of sponsored search results if your price is too low; you'll be much better off lowering your bid price when possible so you can still appear on the first page of listings on every search for that keyword.
5. Run more than one ad. In the opinion of Adwords pioneer Perry Marshall, split testing is a crucial way to ensure that your ad campaign is as successful as possible. Far better than just running a single ad and taking a wild guess as to whether or not it is performing as well as it could be is to run another similar ad concurrently with your first. The results from a similar but not identical ad simultaneously run with your first will give you more useful information about what really works.
Crafting the perfect Adwords ad isn't hard, but in order to get fast results you need to approach the undertaking in an effective manner. Employing these five steps will get you off on the right foot, so you an immediately begin attracting customers.
Adwords pioneers such as Perry Marshall have already tapped into the tremendous revenue potential of a Google Adwords campaign, and have laid out a step-by-step formula for success. Instead of spending days, weeks and months reading books and attending seminars, you can get started with a few simple, perhaps unconventional, strategies to tweak your campaign and maximize your revenue potential.
These five steps will give you the knowledge you need in order to create a successful Adwords campaign:
1. Use online keyword tools. There are dozens of keyword tools, trackers and software available online, but you don't have to spend hundreds of dollars to find the 'right one' for your campaign. Perry Marshall recommends using keyword suggestion tools such as Wordtracker's Keyword Universe for the most robust list of keywords and related keywords that can help you get started on a campaign.
2. Know what your competition is doing at all times. In the marketing world, keeping up with the Joneses is more then important - it's essential to success. That's why you would be remiss not to take advantage of the online resources that can let you in on which keywords your peers in your market are bidding on, and how much they're willing to spend in order to secure them. Www.spyfu.com is one great site to visit for marketers seeking this sort of information.
3. Use text effectively. An Adwords ad contains only a very limited amount of text, and so it stands to reason that you will want to use the allotted space as efficiently as possible. The two key lines at your disposal should address the benefits of what you are selling first off, with remaining space listing or two important features.
4. Aim for page one, even on a low budget. Many people cut their bid prices instead of lowering their budget amount - big mistake. Cutting your budget means you may not even appear on the first page of sponsored search results if your price is too low; you'll be much better off lowering your bid price when possible so you can still appear on the first page of listings on every search for that keyword.
5. Run more than one ad. In the opinion of Adwords pioneer Perry Marshall, split testing is a crucial way to ensure that your ad campaign is as successful as possible. Far better than just running a single ad and taking a wild guess as to whether or not it is performing as well as it could be is to run another similar ad concurrently with your first. The results from a similar but not identical ad simultaneously run with your first will give you more useful information about what really works.
Crafting the perfect Adwords ad isn't hard, but in order to get fast results you need to approach the undertaking in an effective manner. Employing these five steps will get you off on the right foot, so you an immediately begin attracting customers.
About the Author:
Marketing with Google Adwords is an effective technique that most websites can use to find more customers. Creating quality Google Ads is one of the best skills to have when using Adwords - and there are many quality training guides available online.
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