Article marketing is possibly the most cost effective way to generate fresh leads for your business. In fact, article marketing can be totally free.
Marketing with articles to gather leads involves simply submitting quality, interesting articles to article directories and databases. There are many great article directories online that serve to host thousands of articles on all different topics. Ezine Articles is one of the top directories and should be a focus for you as they receive a lot of search engine traffic.
It is possible to generate thousands of leads per month if you can successfully submit articles that rank high in the search engines and also lead people to click through to your website and then submit their email address through your opt in form.
So where do these articles come from, you ask?
There are several options:
- You can write them yourself - You can outsource the article writing
If you are a decent writer, then you can get away with writing quality articles yourself. They only need to be between 300 and 400 words, but should contain no fluff and only quality information that will lead people to become curious about your business (without being self promoting as that is not allowed), as well as determining that you are an expert on the topic.
Or you can pay someone else to write your articles. In some cases this works perfectly, but in others only you have expert knowledge on your business and what you want to convey within the articles. But if you can brief your writer on this, a good quality writer will be able to write from your perspective. Expect to pay $10 and upwards for a quality 400 word article. The top article writers will charge up to $50 per article, but this is generally not necessary just for submitting to directories. Save those higher quality articles for your own website.
The important part of the article is your resource box at the end. This is where you can link to your website, say a bit about yourself, and provide incentive for readers to click through. Often mentioning a free report or invoking curiosity by asking a question is a good tactic.
The beauty of article marketing for generating fresh leads is that it's totally free, it keeps working long after your article is first published, and there is no limit on how far reaching your articles will go. Thousands of websites could potentially publish your articles and link back to your site, thus bringing you more fresh leads.
Marketing with articles to gather leads involves simply submitting quality, interesting articles to article directories and databases. There are many great article directories online that serve to host thousands of articles on all different topics. Ezine Articles is one of the top directories and should be a focus for you as they receive a lot of search engine traffic.
It is possible to generate thousands of leads per month if you can successfully submit articles that rank high in the search engines and also lead people to click through to your website and then submit their email address through your opt in form.
So where do these articles come from, you ask?
There are several options:
- You can write them yourself - You can outsource the article writing
If you are a decent writer, then you can get away with writing quality articles yourself. They only need to be between 300 and 400 words, but should contain no fluff and only quality information that will lead people to become curious about your business (without being self promoting as that is not allowed), as well as determining that you are an expert on the topic.
Or you can pay someone else to write your articles. In some cases this works perfectly, but in others only you have expert knowledge on your business and what you want to convey within the articles. But if you can brief your writer on this, a good quality writer will be able to write from your perspective. Expect to pay $10 and upwards for a quality 400 word article. The top article writers will charge up to $50 per article, but this is generally not necessary just for submitting to directories. Save those higher quality articles for your own website.
The important part of the article is your resource box at the end. This is where you can link to your website, say a bit about yourself, and provide incentive for readers to click through. Often mentioning a free report or invoking curiosity by asking a question is a good tactic.
The beauty of article marketing for generating fresh leads is that it's totally free, it keeps working long after your article is first published, and there is no limit on how far reaching your articles will go. Thousands of websites could potentially publish your articles and link back to your site, thus bringing you more fresh leads.
About the Author:
Would you like to learn list building techniques and increase your sales? Learn how to build relationships with those on your lists, boost your sales, and create a name for yourself. Click here optin lists to learn how to get more leads and build your list http://www.leadsandlistbuilding.com
0 commentaires:
Enregistrer un commentaire