Now the reasons why many people are interested in working from home is often different from person to person.But the primary one is a motivation to earn a decent income that doesnt require travelling to work every day like joe average assumes is the only way to make a living.Another reason is no longer having a boss that one has to take orders from.You are your own boss.
But dont be sucked in by the countless get rich quick stories that abound on the internet.How many people want to read about " I tried and failed" stories anyway.The road may not be paved with gold roads to riches, the road is not paved with gold, but their are nuggets to be found if you do your research .Yes the work loads can be higher for home businesses but you have the bonus of not working for anyone but yourself.!!
At this stage you appear to be very interested in an online income based around the vagaries of the internet.This is because you realise the immense possibilities a small business can achieve online rather than offline.The two obvious ways of making an income are selling a service or selling a product.
Now using the correct methods of search engine optimisation, a person has a potential of placing their website in front of 225 million English speakers on the internet, which comprises 45% of the Internet population.And thats from Nov 2001 from the United States Internet Council.An overlooked market is the monsterous chinese market which is second in viewing numbers to english readers.
Dont worry if you dont even have a site since you can just send people to an affiliate link using googles adwords or yahoo marketing.Both advertising methods require a certain level of skill to manipulate to any advantage.Find a product line be it ebooks or whatever,use a method of promoting it even use split testing of two different types of advertising.!Start off aiming for low competition keywords whic are sometimes called "long tail".For an example , instead of trying to compete for the word "honda" which would be quite difficult, you might compete for "discount honda in michigan" and send customers to an affiliate site you have joined.
During a class of his students gary halbert, master salesman, asked the following question "if you and I both owned a hamburger stand and we were in a contest to see who could sell the most hamburgers..what advantages would you like most to have on your side to win.?"The students shouted back answers like "I would use the leanest,tastiest hamburger meat" or "my prices would be lower" etc etc.Gary waited and then said "the only advantage I want is a starving crowd" .All he meant was you must know what the target market actually wants.!
Internet marketing, just like other forms of marketing requires two key factors for you to research to work out if you can make a sales killing.The first is traffic levels, ie, how many potential customers there are, and the second is Visitor values.Or, what is each of these possible customers worth to me.The main problem with knowing traffic levels is are their actually buyers for this.?For instance, a search for terms like pranks and jokes etc would show huge traffic levels but with a zero level of potential buyers.A tool which is ignored but simple for traffic levels and competition is the google adwords suggestion tool.
When using Google suggestion tool go to "results are tailored to.." and click edit and choose country.Type in your main keyword and tick "use synonyms" box.I personally dont tick "dont show ideas for new keywords.." for this method.We now see the "Approx Avg Search Volumne" for a monthly guesstimate.Then we literally look for the long tail keywords from the bottom up and see if we can find a decent search number.Then if we are going for the US market we enter United states google search and see what is the number of competitors are for each term.
To find the guesstimate numbers if you are testing google adwords suggestion tool we would search for "keywords" to find sites "aimed" around these specific keywords in title etc.To find customers "values" we next go to adwords tool in the left hand side and select the button "Show estimated Avg .CPC".We multiply traffic by cpc(value per visitor) and get "Total market value".Anything above 1.2 million dollars p/month is a lucrative market.Roughly speaking, when comparing 2 similar themed niches, the one with the highest "customer value" will always be more profitable.!Thats when you start to consider number and strength of your competitors.
But dont be sucked in by the countless get rich quick stories that abound on the internet.How many people want to read about " I tried and failed" stories anyway.The road may not be paved with gold roads to riches, the road is not paved with gold, but their are nuggets to be found if you do your research .Yes the work loads can be higher for home businesses but you have the bonus of not working for anyone but yourself.!!
At this stage you appear to be very interested in an online income based around the vagaries of the internet.This is because you realise the immense possibilities a small business can achieve online rather than offline.The two obvious ways of making an income are selling a service or selling a product.
Now using the correct methods of search engine optimisation, a person has a potential of placing their website in front of 225 million English speakers on the internet, which comprises 45% of the Internet population.And thats from Nov 2001 from the United States Internet Council.An overlooked market is the monsterous chinese market which is second in viewing numbers to english readers.
Dont worry if you dont even have a site since you can just send people to an affiliate link using googles adwords or yahoo marketing.Both advertising methods require a certain level of skill to manipulate to any advantage.Find a product line be it ebooks or whatever,use a method of promoting it even use split testing of two different types of advertising.!Start off aiming for low competition keywords whic are sometimes called "long tail".For an example , instead of trying to compete for the word "honda" which would be quite difficult, you might compete for "discount honda in michigan" and send customers to an affiliate site you have joined.
During a class of his students gary halbert, master salesman, asked the following question "if you and I both owned a hamburger stand and we were in a contest to see who could sell the most hamburgers..what advantages would you like most to have on your side to win.?"The students shouted back answers like "I would use the leanest,tastiest hamburger meat" or "my prices would be lower" etc etc.Gary waited and then said "the only advantage I want is a starving crowd" .All he meant was you must know what the target market actually wants.!
Internet marketing, just like other forms of marketing requires two key factors for you to research to work out if you can make a sales killing.The first is traffic levels, ie, how many potential customers there are, and the second is Visitor values.Or, what is each of these possible customers worth to me.The main problem with knowing traffic levels is are their actually buyers for this.?For instance, a search for terms like pranks and jokes etc would show huge traffic levels but with a zero level of potential buyers.A tool which is ignored but simple for traffic levels and competition is the google adwords suggestion tool.
When using Google suggestion tool go to "results are tailored to.." and click edit and choose country.Type in your main keyword and tick "use synonyms" box.I personally dont tick "dont show ideas for new keywords.." for this method.We now see the "Approx Avg Search Volumne" for a monthly guesstimate.Then we literally look for the long tail keywords from the bottom up and see if we can find a decent search number.Then if we are going for the US market we enter United states google search and see what is the number of competitors are for each term.
To find the guesstimate numbers if you are testing google adwords suggestion tool we would search for "keywords" to find sites "aimed" around these specific keywords in title etc.To find customers "values" we next go to adwords tool in the left hand side and select the button "Show estimated Avg .CPC".We multiply traffic by cpc(value per visitor) and get "Total market value".Anything above 1.2 million dollars p/month is a lucrative market.Roughly speaking, when comparing 2 similar themed niches, the one with the highest "customer value" will always be more profitable.!Thats when you start to consider number and strength of your competitors.
About the Author:
Mike Williams has been involved in marketing for the last 10 years on the internet.Check out his mildly humourous marketing tirades at work from home Click here to get your own unique version of this article with free reprint rights.
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