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Website Management Made Easy with a Content Management System (CM

By Angie Sandy

Providing a steady and consistent stream of website content will help you increase traffic. It boosts your chances of free traffic from search engines and content provides value to your visitors which in turn encourage repeat visits. Its a simple enough equation; more traffic often means more sales.

Bottom line, if you want to increase sales frequent and valuable website content is essential. To make uploading, modifying, and managing all of this content, many business owners turn to a CMS, which stands for content management system.

What is a Content Management System?

A content management system is defined quite simply as a system used to manage the content of a Web site. It displays the content, creates linking and provides a uniform design for the site.

CMS Functions

1. CMS makes creating, managing, modifying, and removing content a simple process that you can handle yourself. You dont need to contact your webmaster to upload new pages, remove or change pages. AND you dont need to know how to program in HTML or any other language to create, manage or edit your content.

2. It delivers the content, it basically updates your website once youve added, modified, or removed your content.

CMS Makes your Life Easier

There are innumerable benefits to using CMS. Consider the possibilities of a system which makes writing, uploading, and storing all of your content, potentially thousands of articles simple " no HTML required.

Outsourcing and delegating content tasks without compromising security. CMS gives you the ability to assign limited permissions to multiple authors. This means writers and assistants can manage and upload their own content without interfering with content they are not authorized to change.

- Professionally designed pages and no HTML required. WYSIWYG (stands for What You See is What You Get " which refers to a web page editor that allows for copy and paste formatting), is the CMS function which may appeal to many non-technical internet entrepreneurs. If you would rather not have to learn HTML but still want your content to have all of the features and functions that an HTML document has, then look for a content management system with a web editor. Users can format their content as they see fit, with underlining, bold and even embedded text links, without having to know programming languages.

- Access from anywhere, anytime. Many website owners struggle with the fact that they have to be at their personal computer if they want to upload or change any aspects of their website. A CMS based website is accessible from any computer. All you have to do is logon to your account and youre good to go.

Better SEO. Consistent and relevant content boosts search engine rankings. As your rankings improve so too will your website traffic and ultimately your profits. When the content management process is this simple, SEO rankings are sure to improve

Secure and easy to use. While each CMS operates a bit differently, many are intuitive and very easy to use and dont require hours of time with a user manual. Its also important to be able to password protect specific areas of your website.

For example, if you offer a free report when people sign up for your newsletter a CMS system enables you to simply send subscribers a password via autoresponder to give them access.

A good content management system makes being an internet entrepreneur a much simpler and more profitable experience. Not all CMS systems are created equal. If youre looking to utilize a content management system into your business website, make sure youre getting a user friendly, secure product which offers good customer support and all the features you need to continue growing your business.

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