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Serious Entrepreneurs Dodge New Years Resolutions

By Art Barron

There are no serious entrepreneurs who have not made New Year's resolutions.

New Year's resolutions are made in the heat of the moment, in the enthusiasm of ushering in something fresh. By the end of the week, New Year itself, and New Year's resolutions with it, become history.

Serious entrepreneurs are optimists who sit up till the clock strikes twelve, so that they can see that precious hour face to face and make New Year's resolutions.

However, I tried and tossed out some New Year's resolutions in 2009, just for the heck of it. Why don't I try to become a star baseball player? Better said than done! Why don't I start writing a book? But who will read it? Why don't I quit smoking? And redefine life itself? Definitely not! Maybe improve my business a bit? That may not be a bad idea!

After taking a 90-Day Challenge online marketing course for serious entrepreneurs early this year and saw the impact it made on my focus and mindset, I've decided to challenge myself. No one-week resolutions that by next year will be long forgotten. But 90 days to meet a list of goals I made for myself:

1. The first was to take the best advantage out of the available time and money. The current year was good for business, and so I have enough resources to get some extra help. And this is the best time to get fresh recruits because economic prospects are at an all time low. If investment is to be made in men, this is the most ideal time when there is a mad scramble for getting work.

2. Know the power of the social media. Social networking substantially influences the level of success in internet marketing. Banners and blogs and PPC ads may help in increasing the business, but the ability to build up strong customer relationships can easily tilt the balance either way. Social contacts are important in the business and site visitors should preferably know the trader personally.

Web 2.0 technology should be perfectly leveraged to benefit from the opportunities for social networking that it offers. And Twitter is also equally powerful. Ultimately it is the social media which hold the key to success in network marketing.

3. Evaluating the performance is the next important rule. Serious entrepreneurs should diligently monitor their rate of progress and whether they are really achieving the goals that they have set, within the time frame in which they were planned to be achieved. They should analyze the success strategies to effectively reuse them, and find out the gaps and weaknesses to either repair them or jettison the very idea where necessary. What is lacking has to be continuously fed into the system.

Asking "what's next" will help you come up with new ideas, new niches, and new opportunities to make more money online!

2009 is a fresh, new, and grand year. Notwithstanding the looming threat of recession, fresh goals have to be set.

Fear is an emotional response, only good for short-term survival. When you're in "fight or flight" mode, you're not thinking clearly about the path you're running... You're just RUNNING! So your efforts lack strategy, planning, and insight.

With the type of increase in online sales that is predicted, recession does not appear to be impacting internet marketing in any big way. Online trading is believed to increase by 14%.

Consumers will be spending more time at home, using their computers for everything from bargain hunting and product research to upgrading skills. And studies show this shift is ALREADY well underway.

Recession is not a battering ram that is going to break down the castle walls of internet marketing in 2009. Serious entrepreneurs should know it and move forward.

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