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Serious Entrepreneurs Are Not Social Media Jerks

By Art Barron

Let's face it. If you're an entrepreneur, you'll know that using social media is a great way to promote your business. It's fast, it's simple and, best of all, it's free!

If you don't know what you're trying to do, however, then most likely you are doing it wrong. You might have pissed off Google and other people who had thought that you were their online "buddy". You might even have your accounts on Myspace, Facebook and Twitter canceled.

That's because you've now been branded as a SPAMMER!

One of the blessings of Web 2.0 is online social networking. A lot of people use these to remain in constant communication with friends, to meet new acquaintances, develop connections that are work-related and many more. However, people are always looking abuse this wonderful service and this is especially true with social networking online among other things.

An Internet property is any web page, and any web page that allows social interaction is considered social media. Web 2.0 is another name for sites that allow people to contribute material to it.

A blog is web 2.0 (for the blogger), Facebook and MySpace are web 2.0, Flickr and Twitter are web 2.0 and social bookmarking sites are all web 2.0.

And as the Internet became more popular and more people started using it, businessmen came to realize that they could promote their business through the web, and thought it was "This is free? This is soooo cool!"

But no one was around to tell them that it WAS NOT cool.

Social media is an extended term that includes plenty of websites. However, there is what you call online etiquette that provides guidelines to which Web 2.0 sites allow you to gain a portion of Internet property that is for your own disposal or for your business - without getting other people mad that would lead you to lose your credibility as a serious businessman in the world of network marketing.

Take a look at it this way:

It's your day off from a long work week, the perfect time to relax and communicate with friends and maybe even meet new ones. So, you party and have a blast. But then someone comes out of the blue, tells him who he is and then instantly tries to sell you things that he's got in store.

How much of a turn-off is that? That is exactly what happens when you use certain social media sites for purposes they are not intended for.

To truly be a Serious Entrepreneur, understand that social media is not about making money; it's about making friends. As a marketer on the internet, do business exactly how you would conduct business in person. There's a time and place for "business" - social media is a way to connect and let potential business contacts learn what you're about.

Remember, force-feeding usually results in up-chucking. If you want to build a solid business, do so on a solid foundation of respect and friendship for each other's person, even if you're just online.

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