If, like me, you have a UK website that you spend hours of your time developing, you may also be wondering why so few people come across it. It can certainly be frustrating after the effort you invested in it. The graphics look fantastic, the menu makes sense, the text is clear and easy to read, there's plenty of content, and of course the actual product or service you're offering is good. Of course, no one expects overnight success - it takes a little time for the search engines to find you, and unless you've invested heavily in marketing and advertising using billboards, posters and so on, then obviously it will be a while before your site is even found.
After some time you will, almost certainly, start to welcome a few visitors to your site, and maybe a few of them will spend their hard earned money there as well. But you'll probably find that you get terribly excited if you have a few visitors, and a little dejected when you start to work out how much the current rate of visitors will earn you, and dreams of the Mediterranean cruise next month might have to be put on hold. If this sounds familiar, ask yourself what you have actually done to ensure that your site does become a success? Other than a slick design, nice graphics and a catchy address, what practical measures have you employed to ensure success?
You may have spent some time thinking about the keywords used throughout the pages of your site, since you are almost certainly aware of the fact that these will help the big search engines locate your site and evaluate its relevance. Clearly being listed on Google is a significant step, but this in itself is in no way going to guarantee a flood of eager customers desperate to part with their cash. What matters more than being listed, is where you are on the list.Thats why UK search engine optimization is so so important.
When someone carries out a keyword search for, say 'empty egg timer' and you just happen to sell these handy devices (useful for those who don't have to worry about how long anything takes) then you will need your website to be right at the top of the list, so that people will find you easily, and come looking to buy from you. On Google alone, a keyword search for 'empty egg timer' generates nearly half a million websites! That means that there are approximately 50,000 pages of results. Incredibly, only 3% of people ever look beyond the first page of results, which means that 499,990 websites will be missed, and only 10 sites seen by 97% of visitors! You can see just how important it is to make sure you're on that first page, and preferably at the very top of the list. If your website is on page 2, it might as well be on page 49,999, since almost no one will ever find it.
You may have come across websites or companies encouraging you to let them work their magic on your site, so that you can see it float rapidly to the top of the pile, and become number one by next week. You may also have tried implementing a few tricks yourself to get your site ranked higher. I have certainly come across many hundreds of rogue companies that claim to have the single biggest secret of the internet, something which no one else can possibly know or achieve, that will have your site dancing and singing at the top of the search results in no time. Possibly with little flashy lights all round it, a couple of dancing girls and some jazzy music playing in the background. The truth is that there simply is no one single way of getting your site to the top of the list, and in fact no guarantee that it ever will. There is a whole range of tactics, some of which have more effect than others, it's true, but all of which need to be employed to have any real chance of making a difference. It's also important to be aware that your site will not become the number one keyword result overnight - it can take days, weeks or more likely months.
Some of the factors which will influence how well your site is ranked include keywords. Search engines scan the documents that make up your website, and catalogue the keywords which occur within it. This helps them to judge the relevance of your site compared to others and to keyword searches. It used to be relatively easy to reach the top of the search results simply by inserting hundreds of keywords all over your site. This now no longer has the effect it did, and there are many other factors which have much more influence. How many people link to your site is a big factor - obviously the more people linking to you, the more popular your site, and the more credibility is gains in the eyes of the search engines, and so your site will rise up the ranks.
There are many free things available on the internet, and many good services that cost money. I rarely come across a good service that I'd recommend, which also happens to be free, but if you're a website owner like me, and are interested in knowing how your site's doing as far as the search engines are concerned,it's great to find a free service that offers interesting and valyable information on how you're website is ranked in the major search engines. As the work is done manually, the results are very thorough. Of course, they'll offer to do the work for you, but if you've already built your site, the chances are that you'll be quite happy making the changes they recommend.With so many companies out there, to get one who actually put their money 'where their mouth is' is a bonus.Actually and to be fair, they were really down to earth to deal with and explained it all in simple english.
Knowing what your site does well, and what it doesn't, will help you go a long way towards getting your website listed higher. I have a site which was hardly visible at all in Google's results - even I got bored trying to find it. After spending a couple of days implementing a few very simple changes that made very little difference to the way the site appeared, I resubmitted it to Google. I checked it earlier today, and it's now been ranked 15 palces higher! It's a niche market, but even so, it's now the first site people reach, and more and more people are finding it and spending money, which is great! For two days' work, it was well worth it. I'd certainly recommend you get your site checked out; from my experience it really made a big difference.
After some time you will, almost certainly, start to welcome a few visitors to your site, and maybe a few of them will spend their hard earned money there as well. But you'll probably find that you get terribly excited if you have a few visitors, and a little dejected when you start to work out how much the current rate of visitors will earn you, and dreams of the Mediterranean cruise next month might have to be put on hold. If this sounds familiar, ask yourself what you have actually done to ensure that your site does become a success? Other than a slick design, nice graphics and a catchy address, what practical measures have you employed to ensure success?
You may have spent some time thinking about the keywords used throughout the pages of your site, since you are almost certainly aware of the fact that these will help the big search engines locate your site and evaluate its relevance. Clearly being listed on Google is a significant step, but this in itself is in no way going to guarantee a flood of eager customers desperate to part with their cash. What matters more than being listed, is where you are on the list.Thats why UK search engine optimization is so so important.
When someone carries out a keyword search for, say 'empty egg timer' and you just happen to sell these handy devices (useful for those who don't have to worry about how long anything takes) then you will need your website to be right at the top of the list, so that people will find you easily, and come looking to buy from you. On Google alone, a keyword search for 'empty egg timer' generates nearly half a million websites! That means that there are approximately 50,000 pages of results. Incredibly, only 3% of people ever look beyond the first page of results, which means that 499,990 websites will be missed, and only 10 sites seen by 97% of visitors! You can see just how important it is to make sure you're on that first page, and preferably at the very top of the list. If your website is on page 2, it might as well be on page 49,999, since almost no one will ever find it.
You may have come across websites or companies encouraging you to let them work their magic on your site, so that you can see it float rapidly to the top of the pile, and become number one by next week. You may also have tried implementing a few tricks yourself to get your site ranked higher. I have certainly come across many hundreds of rogue companies that claim to have the single biggest secret of the internet, something which no one else can possibly know or achieve, that will have your site dancing and singing at the top of the search results in no time. Possibly with little flashy lights all round it, a couple of dancing girls and some jazzy music playing in the background. The truth is that there simply is no one single way of getting your site to the top of the list, and in fact no guarantee that it ever will. There is a whole range of tactics, some of which have more effect than others, it's true, but all of which need to be employed to have any real chance of making a difference. It's also important to be aware that your site will not become the number one keyword result overnight - it can take days, weeks or more likely months.
Some of the factors which will influence how well your site is ranked include keywords. Search engines scan the documents that make up your website, and catalogue the keywords which occur within it. This helps them to judge the relevance of your site compared to others and to keyword searches. It used to be relatively easy to reach the top of the search results simply by inserting hundreds of keywords all over your site. This now no longer has the effect it did, and there are many other factors which have much more influence. How many people link to your site is a big factor - obviously the more people linking to you, the more popular your site, and the more credibility is gains in the eyes of the search engines, and so your site will rise up the ranks.
There are many free things available on the internet, and many good services that cost money. I rarely come across a good service that I'd recommend, which also happens to be free, but if you're a website owner like me, and are interested in knowing how your site's doing as far as the search engines are concerned,it's great to find a free service that offers interesting and valyable information on how you're website is ranked in the major search engines. As the work is done manually, the results are very thorough. Of course, they'll offer to do the work for you, but if you've already built your site, the chances are that you'll be quite happy making the changes they recommend.With so many companies out there, to get one who actually put their money 'where their mouth is' is a bonus.Actually and to be fair, they were really down to earth to deal with and explained it all in simple english.
Knowing what your site does well, and what it doesn't, will help you go a long way towards getting your website listed higher. I have a site which was hardly visible at all in Google's results - even I got bored trying to find it. After spending a couple of days implementing a few very simple changes that made very little difference to the way the site appeared, I resubmitted it to Google. I checked it earlier today, and it's now been ranked 15 palces higher! It's a niche market, but even so, it's now the first site people reach, and more and more people are finding it and spending money, which is great! For two days' work, it was well worth it. I'd certainly recommend you get your site checked out; from my experience it really made a big difference.
About the Author:
No traffic? Listed on Google page 15? If you want to be ranked high by Google and the rest of the search engines, you need to employ specialist UK search engine marketing techniques. A site that has professional uk web site design and uses UK Pay Per Click campaigns will greatly boost your sites on line visibility.
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