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For Those Who'd Like to Make a Web Site and Think They Can't

By Phyllis Wheeler

Now is the best time in history for small businesses, because of the Internet. You can reach customers anywhere in the world from your living room. All you need is an idea and a Web site. But you don't know how to make a Web site--yet!

There are other big changes happening as well. For example, job security isn't what it once was. Fewer companies are offering benefits, and the ones that do are charging for them. With all this considered, perhaps you'd like to start a Web site to earn some money. Perhaps you'd even like it to become your mainstay.

But you're not taking the first step. You don't know how! And you think you can't afford it.

Making a Web site is easy for novices these days. There are plenty of Internet businesses set up to create a template Web site, so you don't even have to learn HTML. But there's a drawback--without HTML, you don't know what you need to know to manage your Web site! You will need to know at least a bit of this formatting language for Web sites. As Webmaster you will need to add affiliate links and shopping carts, not to mention clickable ads, if you want your site to earn money.

So how can you learn HTML? There are tutorials on the Internet, and books on the subject. Here's a tip: you don't need to learn a lot of HTML! You just need to know a little to be able to modify your Web site for links and shopping carts. And we'll let you in on a secret: it isn't hard!!

You will need special software that makes both the HTML code and the Web site as it looks in a browser. There are three alternatives for you: Macromedia Dreamweaver, the most costly at several hundred dollars; Microsoft Front Page, a simpler piece of software that you can buy for around $100; and Nvu, which costs you nothing. Nvu is open-source software. Open-source software is available for free; those who create and maintain it donate their time, often to provide us with an alternative to Microsoft.

Another expense for you is Web hosting. When you buy Web hosting, you are actually renting space on a server. There are plenty of hosting companies out there, many offering fancy solutions that you as a novice don't need. There are hosting companies offering inexpensive solutions, too. For example, you can find a Web hosting company that will give you both hosting and domain registration for about $25 per year. Domain registration is something else you need--reserving your domain name, such as www.mywebsite.com. Usually it costs under $10 by itself. Try this: put "cheap domain hosting" into a search engine and look for user-friendly and simple solutions.

E-books are becoming more and more common. When you buy an ebook, you are paying for the information in it, pure and simple. In fact, that's all it is, information. You have to provide the printer if you want a hard copy. E-books are popular because they provide information instantly--something that folks in our culture are happy to pay for. In fact, you may be able to find an e-book on how to use Nvu.

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