Many of us are instinctively competitive creatures, and are always thinking in terms of 'winning' or 'losing'.
It's important to be able to tell the difference between a competitive event and one where the winner is determined through cooperation. Although there's nothing wrong with wanting to win, our desires can hurt rather than help if applied in the wrong scenario.
Unlike normal competitive events internet marketing has no finish line or final goal. In football you want to score more points than the other team within a given time frame, in chess you want to 'check-mate' your opponent. Internet marketing is very different in that the game is never over and there is no time limit.
The objective of internet marketing is self propelling in a sense. It wants to move itself forward. Internet marketing works best when discovering and implementing new ways to improve internet marketing. Cooperation is the best method for achieving this rather than competition.
Everyone contributes to the development of internet marketing since there is a huge benefit to the community as a whole, and your customers are better able to do the things they want, resulting in more profits all round.
As a natural competitor it becomes a case of seeing who can cooperate more than their competition. Who is able to help their customers more, whose customers are making more money and having more success than their competitors customers.
There is only one way in which competition can help internet marketing, and that is by competing in terms of how cooperative you are compared to your competitor.
There are more than enough customers out there for all of us. When one of us benefits, the rest will experience that benefit as cooperation spreads the word on the latest innovations within the industry.
Leading on from this is my next point. Stop blaming the Guru's..
There are a huge number of people out there who always have an excuse for their failures. In most cases they will tell you that their failure was not their fault, and caused by someone else.
When they relate their stories one common thread starts to shine through. They were the victims in their failed business. It wasn't their fault that their business failed, they didn't do anything wrong, etc, etc. It's dangerous to believe them purely because it's wrong. Wrong, wrong, wrong. We all hold success and failure in our hands, and we actively choose one or the other via the decisions we choose to make.
When a business fails it can be for a whole multitude of reasons, none of which can be blamed on others. Several internet entrepreneurs have spoken to me and have blamed the failure of their internet businesses on whichever 'Internet Guru' they happened to have been listening to at the time.
These whiners will tell everybody who will listen that the failure of their internet business was not their fault at all and that their businesses failed because a 'guru' led them wrong, sold them products that they didn't need and flooded their inboxes with so many offers that they couldn't get their work done.
When the very successful internet marketers (sometimes called 'gurus') make offers of products to their list of subscribers, they aren't telling anybody that they are REQUIRED to buy the products.
These offers are intended to help everyone on their list but the reality is that the products won't suit each and every person. That doesn't mean the product is no good, it's merely an indication of the diversity of business models represented in his list.
Every one of us is responsible for our own business. We should know our business well enough to know whether a particular product will help or hinder our progress. Sometimes we don't know until we try. Sometimes there is risk, but it's up to us to manage it so that we limit the effects of a bad outcome. That is effective decision making and risk assessment.
It isn't an order that you must follow...it is only a suggestion. The decisions about your business are always up to you and you alone.
It's important to be able to tell the difference between a competitive event and one where the winner is determined through cooperation. Although there's nothing wrong with wanting to win, our desires can hurt rather than help if applied in the wrong scenario.
Unlike normal competitive events internet marketing has no finish line or final goal. In football you want to score more points than the other team within a given time frame, in chess you want to 'check-mate' your opponent. Internet marketing is very different in that the game is never over and there is no time limit.
The objective of internet marketing is self propelling in a sense. It wants to move itself forward. Internet marketing works best when discovering and implementing new ways to improve internet marketing. Cooperation is the best method for achieving this rather than competition.
Everyone contributes to the development of internet marketing since there is a huge benefit to the community as a whole, and your customers are better able to do the things they want, resulting in more profits all round.
As a natural competitor it becomes a case of seeing who can cooperate more than their competition. Who is able to help their customers more, whose customers are making more money and having more success than their competitors customers.
There is only one way in which competition can help internet marketing, and that is by competing in terms of how cooperative you are compared to your competitor.
There are more than enough customers out there for all of us. When one of us benefits, the rest will experience that benefit as cooperation spreads the word on the latest innovations within the industry.
Leading on from this is my next point. Stop blaming the Guru's..
There are a huge number of people out there who always have an excuse for their failures. In most cases they will tell you that their failure was not their fault, and caused by someone else.
When they relate their stories one common thread starts to shine through. They were the victims in their failed business. It wasn't their fault that their business failed, they didn't do anything wrong, etc, etc. It's dangerous to believe them purely because it's wrong. Wrong, wrong, wrong. We all hold success and failure in our hands, and we actively choose one or the other via the decisions we choose to make.
When a business fails it can be for a whole multitude of reasons, none of which can be blamed on others. Several internet entrepreneurs have spoken to me and have blamed the failure of their internet businesses on whichever 'Internet Guru' they happened to have been listening to at the time.
These whiners will tell everybody who will listen that the failure of their internet business was not their fault at all and that their businesses failed because a 'guru' led them wrong, sold them products that they didn't need and flooded their inboxes with so many offers that they couldn't get their work done.
When the very successful internet marketers (sometimes called 'gurus') make offers of products to their list of subscribers, they aren't telling anybody that they are REQUIRED to buy the products.
These offers are intended to help everyone on their list but the reality is that the products won't suit each and every person. That doesn't mean the product is no good, it's merely an indication of the diversity of business models represented in his list.
Every one of us is responsible for our own business. We should know our business well enough to know whether a particular product will help or hinder our progress. Sometimes we don't know until we try. Sometimes there is risk, but it's up to us to manage it so that we limit the effects of a bad outcome. That is effective decision making and risk assessment.
It isn't an order that you must follow...it is only a suggestion. The decisions about your business are always up to you and you alone.
About the Author:
William works for a firm of party wall surveyors as a party wall surveyor. In his spare time he enjoys scuba and freediving.
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