Everyone can have a website these days, but it takes talent to get a lot of traffic without spending a lot of money. It is not all about traffic, but the right kind of traffic. It all starts with a well thought out marketing strategy.
There are many cheap and effective ways to increase traffic to your start up website. If like most start ups you are short on time too, things are a bit more complicated but still very viable. In order to get the most out of your time and money you need to take some specific steps.
When you first tackle advertising, it may seem that putting your name anywhere and everywhere is a good idea. However, quantity is not nearly as important as quality. Instead of putting your name everywhere, put it where your potential customers are more likely to be.
Don't spend your precious time trying to sell your home-made beef jerky to vegetarians. While they may applaud your enthusiasm and original use of spices, they are not too likely to purchase from you. Similarly, you wouldn't want to advertise to traffic on office supply sites; its just too random for some people. Knowing your audience will save you time and money, and that is the goal.
After you get a better idea on what kind of people you want to advertise to, you need to find them. One easy way is going to one of the hundreds of websites that collect lists of people by interest. Using one of those lists will help you save money and narrow your advertising to just potential customers.
List websites are quite easy to find, as their purpose is very specific, and are likely to fit in your budget. Quality mailing list sites will have their lists organized by purchase history, major life events, and data from surveys of publicly available. While the lists may be dated they usually come with a guarantee. If the contact information is incorrect, you will likely get your money back!
While this form of direct, targeted advertising can prove to be the most effective way to advertise online and increase traffic to your site, certain precautions need to be taken when participating in bulk emailing, due to the spam laws passed several years ago. A removal link at the bottom of each email will suffice to keep the legal requirements intact when you launch your campaign. Many times though, the amount of people requesting removal from your mailing list will be in lesser numbers than viable buyers for your product or services.
Mailing lists have proven themselves to be the quickest marketing technique to effectively increase website traffic. Advertising this way is the top method to get your name and brand to a large, specific group. It is also gives the best return on your investment.
There are many cheap and effective ways to increase traffic to your start up website. If like most start ups you are short on time too, things are a bit more complicated but still very viable. In order to get the most out of your time and money you need to take some specific steps.
When you first tackle advertising, it may seem that putting your name anywhere and everywhere is a good idea. However, quantity is not nearly as important as quality. Instead of putting your name everywhere, put it where your potential customers are more likely to be.
Don't spend your precious time trying to sell your home-made beef jerky to vegetarians. While they may applaud your enthusiasm and original use of spices, they are not too likely to purchase from you. Similarly, you wouldn't want to advertise to traffic on office supply sites; its just too random for some people. Knowing your audience will save you time and money, and that is the goal.
After you get a better idea on what kind of people you want to advertise to, you need to find them. One easy way is going to one of the hundreds of websites that collect lists of people by interest. Using one of those lists will help you save money and narrow your advertising to just potential customers.
List websites are quite easy to find, as their purpose is very specific, and are likely to fit in your budget. Quality mailing list sites will have their lists organized by purchase history, major life events, and data from surveys of publicly available. While the lists may be dated they usually come with a guarantee. If the contact information is incorrect, you will likely get your money back!
While this form of direct, targeted advertising can prove to be the most effective way to advertise online and increase traffic to your site, certain precautions need to be taken when participating in bulk emailing, due to the spam laws passed several years ago. A removal link at the bottom of each email will suffice to keep the legal requirements intact when you launch your campaign. Many times though, the amount of people requesting removal from your mailing list will be in lesser numbers than viable buyers for your product or services.
Mailing lists have proven themselves to be the quickest marketing technique to effectively increase website traffic. Advertising this way is the top method to get your name and brand to a large, specific group. It is also gives the best return on your investment.
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