Adsense is a service owned and operated by Google. Adsense lets website owners earn advertising dollars by showing ads on their websites. Google supplies the text, image and video ads that show on websites in the Adsense network. Which advertisements appear is determined by the keywords and content that exists on the website.
For many website owners, the Google Adsense program is a big part of their advertising arsenal. Adsense's popularity can traced to at least three factors. Ads in the Adsense program normally do not disrupt the flow of reading as do similar ads which people are used to interacting with online. Not to mention relevance; due to Google's system for matching ads to the the specific content on websites, the ads can be expected to closely match the theme of the page on which the ad is found.
The system is quite simple. When website browsers click on ads, the website owner is credited with revenue for each click. The amount ranges from a few cents up to one dollar or even more. The ads displayed are generated from advertisers who have joined the Adwords network.
You might assume that owners of websites would be tempted to click on advertisements on their own sites, knowing that each click earns them revenue. Its is not surprising to learn that Google takes click fraud very seriously and knows how to determine when it happens. When they catch someone committing click fraud, usually the guilty person is banned from ever using Adsense again.
Website designers have come up with three main ways of increasing clicks on websites:
Employment of various kinds of traffic getting techniques to generate visits to the site.
Improving the content on their website, so more valuable ads get shown and clicked on.
Effective sales copy which moves visitors to click on ads. Common phrases include "Sponsored Links" and "Advertisements". As you might expect, Google's Adsense terms do not allow such statements as "Click on these links".
For many website owners, the Google Adsense program is a big part of their advertising arsenal. Adsense's popularity can traced to at least three factors. Ads in the Adsense program normally do not disrupt the flow of reading as do similar ads which people are used to interacting with online. Not to mention relevance; due to Google's system for matching ads to the the specific content on websites, the ads can be expected to closely match the theme of the page on which the ad is found.
The system is quite simple. When website browsers click on ads, the website owner is credited with revenue for each click. The amount ranges from a few cents up to one dollar or even more. The ads displayed are generated from advertisers who have joined the Adwords network.
You might assume that owners of websites would be tempted to click on advertisements on their own sites, knowing that each click earns them revenue. Its is not surprising to learn that Google takes click fraud very seriously and knows how to determine when it happens. When they catch someone committing click fraud, usually the guilty person is banned from ever using Adsense again.
Website designers have come up with three main ways of increasing clicks on websites:
Employment of various kinds of traffic getting techniques to generate visits to the site.
Improving the content on their website, so more valuable ads get shown and clicked on.
Effective sales copy which moves visitors to click on ads. Common phrases include "Sponsored Links" and "Advertisements". As you might expect, Google's Adsense terms do not allow such statements as "Click on these links".
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