It is no secret that people seek out information on the internet. In fact, the internet has revolutionized the way people find information. Many people turn to the internet for their daily does of news, rather than television or newspapers. A decade ago, publishing companies published huge encyclopedia sets and hired sales people to go door to door in order to sell them. Today, people can turn on the computer and find what they are looking for.
Whether your goal is to sell tangible products, digital products, or increase affiliate commissions, creating information products is a great way to increase traffic to your site.
There are many types of information products to choose from: you can offer a special report, an e-course, audio or mix of all three. You can sell your information for profit or give it away for free and use it simply as a method for gaining traffic.
A special report is a smaller than an e-book, usually about 10 15 pages; these can be written rather quickly and work great as a marketing tool. Think about the things you have for sell, or the items you are an affiliate for. Pick a group of complimentary items and write a special report around them. For instance, if you sell cosmetics, create a special report about quick and easy summer beauty fixes. Advertise your own products within the report.
Write your report in a way that is especially appeals to your target audience. For example if you promote or are an affiliate for companies who promote skin care products write an article on women's health. In your article include a paragraph on the importance of healthy skin and include a link to your affiliates that will direct your readers to good skin care products.
Everyone loves a free gift. Make your special report a gift for signing up for your mailing list or newsletter. Your customers will be happy to receive free information. You will be happy to watch your customer base grow.
The information you offer does not have to be free of charge. For example, if you promote tools you might offer a few "how to" lessons on areas of home improvement. You could charge a small fee for the lessons and within each lesson refer your readers to tools that will make the job easier. Provide them with a link to your site or the site of your affiliates so they can easily view the product.
Everyone wants to be informed. If you make yourself an expert on a subject and provide them with reliable information they can trust, they will continue to visit your site and will in turn buy your product.
Whether your goal is to sell tangible products, digital products, or increase affiliate commissions, creating information products is a great way to increase traffic to your site.
There are many types of information products to choose from: you can offer a special report, an e-course, audio or mix of all three. You can sell your information for profit or give it away for free and use it simply as a method for gaining traffic.
A special report is a smaller than an e-book, usually about 10 15 pages; these can be written rather quickly and work great as a marketing tool. Think about the things you have for sell, or the items you are an affiliate for. Pick a group of complimentary items and write a special report around them. For instance, if you sell cosmetics, create a special report about quick and easy summer beauty fixes. Advertise your own products within the report.
Write your report in a way that is especially appeals to your target audience. For example if you promote or are an affiliate for companies who promote skin care products write an article on women's health. In your article include a paragraph on the importance of healthy skin and include a link to your affiliates that will direct your readers to good skin care products.
Everyone loves a free gift. Make your special report a gift for signing up for your mailing list or newsletter. Your customers will be happy to receive free information. You will be happy to watch your customer base grow.
The information you offer does not have to be free of charge. For example, if you promote tools you might offer a few "how to" lessons on areas of home improvement. You could charge a small fee for the lessons and within each lesson refer your readers to tools that will make the job easier. Provide them with a link to your site or the site of your affiliates so they can easily view the product.
Everyone wants to be informed. If you make yourself an expert on a subject and provide them with reliable information they can trust, they will continue to visit your site and will in turn buy your product.
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