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Chiropractic Marketing - How to Beat the Current Recession

By Matthew Loop, DC

It's only been a few years since I introduced Web 2.0 to chiropractors and showed them how social media could revolutionize the way their businesses market themselves. It's hard to believe it's only been three years, because Web 2.0 has already exponentially grown in this short time. And I thought it was impressive before! I started by marketing on MySpace, YouTube, and Facebook, and from there I've expanded all over the web. Web 2.0 has spread like a wildfire, and still does with every passing moment. Even as I sit here, my wealth increases with the power of social media, which never stops working. People are learning to not only expand their chiropractic practices, but also create multiple streams of income.

Chiropractic consultants were once able to help humble practices earn more money and market themselves better. Today, this is no longer the case. In fact, every time a chiropractic practice puts down money for one of these groups, they're completely losing that money. They'll never see it again. Why is this? Consultants today don't know a darn thing about Web 2.0 and social media, and the things they do know no longer work.

Quite frankly, my "economy" is booming just like the hundreds of other chiropractors that have started to implement strategic methods for social media marketing. A global shift has occurred and the question you have to ask is, "Do you want to be a part of this goldmine or do you want to be left-out in the cold?"

Here are just a few of the sites that can dramatically transform your chiropractic practice, and earn you phenomenal amounts of wealth and success 24 hours a day. Try YouTube.com, Digg.com, Squidoo.com, EzineArticles.com, StumbleUpon.com, Facebook.com, Myspace.com, Free-Press-Release.com, Wordpress.com, Photobucket.com, and eHow.com. These are the Web 2.0 powerhouses, and they're just the beginning.

There are actually more than a few hundred sites that can provide this same powerful marketing magic, but for the sake of time, here were just a few. When you're starting this new marketing strategy, it's vitally important to have a clear plan of implementation and an exceptional knowledge of what you're getting into. But, as a practicing chiropractor, you don't need to do this yourself. That's not your job and expertise! You can outsource this task to someone with knowledge and experience to do it for you.

Even the incredible time saving and leveraged-based tools I use and recommend can be easily shown to a CA or marketing director for use. The most important thing is to be coachable, as this may be a new language to many chiropractic marketing newbies and veterans.

When you set-up other ways of accruing passive income while you're marketing your chiropractic firm, you are making your business recession-proof. To achieve this you have to be innovative and think out of the box that chiropractor consultants still think inside of.

When you set-up other ways of accruing passive income while you're marketing your chiropractic firm, you are making your business recession-proof. To achieve this you have to be innovative and think out of the box that chiropractor consultants still think inside of.

Concentrate on providing a large amount of value to your existing and potential patients on the web. This medium allows you to put yourself in front of a local and global audience eager to hear what you have to say. Don't fret, you are an expert in your own right. Trust me, you have plenty to talk about even though you might not see it yet. You could take a specific aspect of your chiropractic practice (nutrition, personal injury, back-pain, etc...) and develop a YouTube video channel around it with a series of weekly videos, as an example.

Be creative and you will find this new, powerful virtual world will bring you boatloads of new patients, build social proof, and allow you to generate multiple streams of residual income.

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