Global portable handset market by the opposing consequence of monetary critical purpose, in 2009 the worldwide portable handset shipments will plunge 8.3% (IDC projected data), and educated portable handset market contrarian expansion, in 2009 worldwide brainy portable handset shipments will get higher by 6% -11% (iSuppli looked frontwards to data). Admoc from another set of written knowledge presentations that: iPhone OS running procedure in the worldwide portable OS market share by half a year in the past to 4% expansion in February 2009 to 33% of Symbian's market share in the matching interval plunged 64 out of 100 from 43 %, Windows Mobile market share from 13% to 7%. The matching report in addition uncovered that G1 the first Android portable handset market at 3 months after the United States smartphone market share of 5%.
Exclaimed the industry: the descent of the Nokia Terminal king! The descent of Motorola's portable handset development are valued, but the descent of the Nokia portable Internet development event. By Sony Ericsson, Motorola, Samsung and LG of the assault, which is Mobile Jianghu; Nokia by Apple and Google's assault, it is portable Internet arena. Only this way can we clarify why Apple and Google as a portable apex new personnel quickly.
Apple's success: look out of Terminal Terminal
iPod does not lie in the carried on triumph of the iPod, but iTunes, iPhone does not lie in the carried on triumph of the iPhone, but iTunes, portable me, app warehouse and other services and applications. iPod and iPhone yield are outstanding, but only as a leaning over purpose, the triumph of wares research to perform the wants of innovative writing. Nokia and other conventional manufacturers like to ensnare up, but in addition at wares research and service research efforts of these two characteristics of pain. Telecom Consulting Derui consider, OS is the key.
Product innovation in the industry think, iPhone user experience because of the near perfect, because it is a comprehensive software and hardware terminal from the apple have to master in order to master the hardware OS authorize production. Windows mobile master license and authorization compared to hardware manufacturers have the authority to achieve the perfect hardware and software co-ordination, the advantages of both sides are playing to the limit, so as to product innovation provides a great deal of room.
Innovation in the service, iTunes, Mobile me as well as the iPhone's app shop, etc. Services are founded on the murdered OS development, and through an open SDK to command the right to reconsider submissions, which play a third-party developers can furthermore churning of concepts Application denied. Audit apps for the wholesome development of the app shop is very essential to flaunt open on google at this issue is furthermore unambiguous. apple crop mastered the OS, on the ownership of the autonomy of service discovery, or creative genius furthermore need to depart the hands of others.
Nokia's dilemma: looking frontwards to the expansion of service environs
Nokia is an inapt role. On the one hand, as the fatal locality of the monarch, has an enviable clientele base; On the other hand, the area in the fatal rather than of a powerful market place permits operators to a high degree of vigilance. Objectively assess, Nokia's client groundwork is only echoed in the supply, in increments, in specific, intelligent wireless telephone users, the poor performance. In supplement, Nokia is furthermore the flaw of the client control: command from the personal issue of outlook, until lately a wholly-owned Nokia to purchase Symbian, Nokia's only entire command of the functioning scheme, from the issue of outlook of locus of command, users of Nokia's likeness in the eyes at more is a constructor, and do not comprise a heritage, emblem commitment anxieties exist.
Early in 2006, as asserted by Nokia from the "Services and Software" to "terminal gear R & D and manufacturing" to "market operator" means the worth string of connections into its enterprise part, and to "services and software" as the strategic aim, and subsequently conveyed out a large number of acquisitions to support its wireless Internet services and the accumulation of applications. However, the presentation of their markets, these efforts appear to be the powerful influence of the iPhone was routed. Symbian's bloated and cumbersome verification are the major components, in detail, because of the causes for the functioning scheme, the living wireless telephone can not get access to many of Nokia OVI Store. Another cause is that Nokia in the wireless Internet the most evolved in Japan, South Korea and the United States market share is very restricted, whereas the exact causes alter, but operators are one of the key customization. Operators produced in the vigilance of Nokia Nokia's leverage only live in some nations in Western Europe and appearing markets.
With the iPhone's rapid increase in market position, operators may be aware of the iPhone's reliance, therefore, opportunities exist Nokia, the premise is still in its product innovation and service innovation. Nokia 5800 from the performance at the North American market, the Nokia products at required a lot of improvements, service developments in the field can look forward to.
Internet forces: the market into the fatal
Google is a extraordinary role. Can not be dismissed is the strong programs Google R & D capability, computing supplies and the Internet in the conventional environs of the tentacles everywhere. OS and other portable handset holders do not like, android market's instantaneous aim is to speedily enhance the competitiveness of the android running procedure, as an alternative to trade surviving OS users warehouse their applications. Therefore, Google does not get any programs sales revenue. The Android podium will be the greatest objective of the portable eco-web, and the accumulation of its Internet supplies transplant, realise expansion in the next decade. In augmentation, Android portable OS is only as a commencing purpose, the greatest aim is to become a PC and portable inventions, embracing all apparatus, embracing a unified platform.
Although there is no evidence that Google participated in the hardware design, but its UI design capabilities rival Apple can, therefore, android mobile phone is worth looking forward to the product innovation. Innovation in the service, Google Mobile Internet and necessary attention to the difference between the Internet, much remains to be not only to Internet applications and services transplantation.
In addition, Microsoft's mobile OS in the area of the basic extension of the PC Windows business model. As a service innovation, Microsoft introduced the apple keep Windows Market for Mobile. Telecom Derui good advice does not: First of all, its main support HTC camp google and apple are becoming close partners, Microsoft's ability to negotiate; Secondly, WM market share and accumulated over the years has been the iPhone mobile applications beyond relax, there is no advantage to speak first.
Terminal from the prevailing development, substantially seize the portable running procedure portable terminals are the only way to declare, is the only way to assure that the customer experience.
Exclaimed the industry: the descent of the Nokia Terminal king! The descent of Motorola's portable handset development are valued, but the descent of the Nokia portable Internet development event. By Sony Ericsson, Motorola, Samsung and LG of the assault, which is Mobile Jianghu; Nokia by Apple and Google's assault, it is portable Internet arena. Only this way can we clarify why Apple and Google as a portable apex new personnel quickly.
Apple's success: look out of Terminal Terminal
iPod does not lie in the carried on triumph of the iPod, but iTunes, iPhone does not lie in the carried on triumph of the iPhone, but iTunes, portable me, app warehouse and other services and applications. iPod and iPhone yield are outstanding, but only as a leaning over purpose, the triumph of wares research to perform the wants of innovative writing. Nokia and other conventional manufacturers like to ensnare up, but in addition at wares research and service research efforts of these two characteristics of pain. Telecom Consulting Derui consider, OS is the key.
Product innovation in the industry think, iPhone user experience because of the near perfect, because it is a comprehensive software and hardware terminal from the apple have to master in order to master the hardware OS authorize production. Windows mobile master license and authorization compared to hardware manufacturers have the authority to achieve the perfect hardware and software co-ordination, the advantages of both sides are playing to the limit, so as to product innovation provides a great deal of room.
Innovation in the service, iTunes, Mobile me as well as the iPhone's app shop, etc. Services are founded on the murdered OS development, and through an open SDK to command the right to reconsider submissions, which play a third-party developers can furthermore churning of concepts Application denied. Audit apps for the wholesome development of the app shop is very essential to flaunt open on google at this issue is furthermore unambiguous. apple crop mastered the OS, on the ownership of the autonomy of service discovery, or creative genius furthermore need to depart the hands of others.
Nokia's dilemma: looking frontwards to the expansion of service environs
Nokia is an inapt role. On the one hand, as the fatal locality of the monarch, has an enviable clientele base; On the other hand, the area in the fatal rather than of a powerful market place permits operators to a high degree of vigilance. Objectively assess, Nokia's client groundwork is only echoed in the supply, in increments, in specific, intelligent wireless telephone users, the poor performance. In supplement, Nokia is furthermore the flaw of the client control: command from the personal issue of outlook, until lately a wholly-owned Nokia to purchase Symbian, Nokia's only entire command of the functioning scheme, from the issue of outlook of locus of command, users of Nokia's likeness in the eyes at more is a constructor, and do not comprise a heritage, emblem commitment anxieties exist.
Early in 2006, as asserted by Nokia from the "Services and Software" to "terminal gear R & D and manufacturing" to "market operator" means the worth string of connections into its enterprise part, and to "services and software" as the strategic aim, and subsequently conveyed out a large number of acquisitions to support its wireless Internet services and the accumulation of applications. However, the presentation of their markets, these efforts appear to be the powerful influence of the iPhone was routed. Symbian's bloated and cumbersome verification are the major components, in detail, because of the causes for the functioning scheme, the living wireless telephone can not get access to many of Nokia OVI Store. Another cause is that Nokia in the wireless Internet the most evolved in Japan, South Korea and the United States market share is very restricted, whereas the exact causes alter, but operators are one of the key customization. Operators produced in the vigilance of Nokia Nokia's leverage only live in some nations in Western Europe and appearing markets.
With the iPhone's rapid increase in market position, operators may be aware of the iPhone's reliance, therefore, opportunities exist Nokia, the premise is still in its product innovation and service innovation. Nokia 5800 from the performance at the North American market, the Nokia products at required a lot of improvements, service developments in the field can look forward to.
Internet forces: the market into the fatal
Google is a extraordinary role. Can not be dismissed is the strong programs Google R & D capability, computing supplies and the Internet in the conventional environs of the tentacles everywhere. OS and other portable handset holders do not like, android market's instantaneous aim is to speedily enhance the competitiveness of the android running procedure, as an alternative to trade surviving OS users warehouse their applications. Therefore, Google does not get any programs sales revenue. The Android podium will be the greatest objective of the portable eco-web, and the accumulation of its Internet supplies transplant, realise expansion in the next decade. In augmentation, Android portable OS is only as a commencing purpose, the greatest aim is to become a PC and portable inventions, embracing all apparatus, embracing a unified platform.
Although there is no evidence that Google participated in the hardware design, but its UI design capabilities rival Apple can, therefore, android mobile phone is worth looking forward to the product innovation. Innovation in the service, Google Mobile Internet and necessary attention to the difference between the Internet, much remains to be not only to Internet applications and services transplantation.
In addition, Microsoft's mobile OS in the area of the basic extension of the PC Windows business model. As a service innovation, Microsoft introduced the apple keep Windows Market for Mobile. Telecom Derui good advice does not: First of all, its main support HTC camp google and apple are becoming close partners, Microsoft's ability to negotiate; Secondly, WM market share and accumulated over the years has been the iPhone mobile applications beyond relax, there is no advantage to speak first.
Terminal from the prevailing development, substantially seize the portable running procedure portable terminals are the only way to declare, is the only way to assure that the customer experience.
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