China's 3G has finally opened a time, which means that the biggest mobile phone market all over the world will once again be activated, and those who want to see the 3G mobile terminal manufacturers still have hope that this is a feast, have been eager to start. However, the prospects for the domestic market at a good time, Kyocera of Japan shortly before the sudden announcement in the company have to give up on tens of millions of bonds and equity, quit the Chinese market.
Kyocera is not the case of exit, in recent years, a Japanese mobile phone manufacturers in China of almost all the market ended in failure, the vendor is not in the Japanese market without the all-powerful overlord, or even Rush will be adopted to combat such global Nokia old also hit Japan's domestic market, resulting in the Japanese domestic market has become Japan's domestic sales of mobile phone production from a base camp, but those in the Japanese market in general why invincible Invincible From overseas markets can not? Why they are one out of Japan, the weakness of the opponent which can not do anything?
Neglected the user experience
Kyocera apparently rapid decrease of retirement, but in the eyes of many of persons is inevitably a defeat. The present Chinese wireless telephone market with demand that companies be adept to support numerous appliances, and a Chinese hard for numerous years at the business, and numerous could not subsequent Samsung, LG and other wireless telephone against Korea, Kyocera thus the conclusion of the malfunction in China appears to have been condemned long ago.
Although the early had been predestined, but embracing Kyocera, Sharp, etc., all the portable handset all day the Department of overcome in the Chinese market, or population very much surprised. Major portable handset market in fresh years are the principle client gatherings are mostly youthful population, most of them have accepted the Japanese animation, recreational activities and the consequence of TV in the method of growing up is no unfamiliar person to Japanese society, and Sharp, Kyocera Department not unfamiliar brand label, the Japanese portable handset manufacturers, this is virtually the most exact gathering of capability consumers.
Moreover, the Japanese portable handset users in Japan for more gatherings of youthful population, if it is the facade of portable handset latest approach or function, the Japanese portable handset will not be lost to run rampant in the Chinese market, Nokia or Motorola for more years, principally in the Japanese market last year, Nokia's even be competent to overcome that day to win over the Youth Department at portable handset has a sole advantage.
China and Japan as the customer prerequisites, brand label appreciation and no boundaries, so the exact market, but why the Japanese portable handset in China, for instance Nokia are still no correspond for aged foe, and even Korea was delayed to restrain the portable handset it could not elevate head ? In item, it is not arduous to divulge the justifications for painstaking study, the portable handset for instance the Department of overcome today, as was the Department of Electric Day of overcome in the Chinese market with a replica of a sequel.
Year Panasonic, Sony and numerous other dwelling appliances in Japan, has been well liked in China, are each dwelling at the time of buy of alternative for house electric appliances. However, these Japanese dwelling appliance manufacturers did not cherish the Chinese market gravely, in the disorder after-sales services, a grave lack of mesh services. I recall the parents had a Toshiba for the fix of air-conditioning, and the entire family went to Beijing齐动员carrying air-conditioning repair. Department of Electric Price Day at the long-term is furthermore much higher than the commonplace Chinese users to the buyer cost, which permits the last cited to grab the Chinese household electric breaches, through reduced charges and shop round the built-up and country localities, will nearly eradicate the designated day the Department of Home Appliances.
Japanese wireless telephone market in China in the assault, a grave inherited the custom of Japanese dwelling appliance difficulties, the cognitive facets of Chinese users to the buyer power has made grave errors, wireless telephone charges high, under-Shop Service. Although the Japanese wireless telephone to go in the Chinese market previous, but in the promotion and advancement of hair has been insufficient, in order that "Kyocera" at this Japanese emblem perception of Chinese buyers is not high, and Sharp, for example the well-known older emblems, only to consume at dwelling appliances before status left over from the capital.
Relatively talking, the wireless telephone in Korea to go in the Chinese market after the bombing-style directly start a full promotion, and with the benefits of Korean, in order that Samsung and other emblems are broadly identified by juvenile persons, so numerous, for example Europe and the United States used by the Nokia wireless telephone users to disregard assemblies, but furthermore compressing the survival of Japanese wireless telephone space, in order that could favor the juvenile Japanese wireless telephone users to swap wireless telephone went to the adopt of the Republic of Korea.
Fatigue "soft" Japanese mobile phone
Cell phone prices, the lack of affinity of the Japanese mobile phone brand in the Chinese market is not attractive factors, but these factors also affect some consumers will buy, not go so far as to allow a whole day at the Department of Chinese mobile phone market from the stock market. Therefore, consumers in the choice of mobile phone, the mobile phone does not favor the Department of day there is more reasons for sure.
At the time to reflect on this issue, the Japanese manufacturers are accustomed to thinking of themselves in other markets around the world, especially the failure of the Chinese market comes down to questions of national sentiment, narrow-minded because they do not think China likes Japan and Japanese products so refuse. However, products from Japan in the Chinese market, sales of view, is not the case. Japan's Toyota, Honda and other cars in the Chinese market has been in hot pursuit of the public, in addition to Japan's digital cameras and video cameras are also swept across China in recent years, not to mention Japan's comic book culture of the Chinese cultural influence and market occupation, it will be easy Japanese mobile phone comes down to the failure of national sentiment are easy narrow thinking.
In detail, the Japanese wireless telephone market in foreign nations has been another component in the beat of the Japanese wireless telephone manufacturers are often unseen, the neglected component is the programs element. To the present market, Japan is often at mobile telephone charge on 1000 dollars, in specific, by 3 to 4 1000 dollars mostly high-end wireless phone. The cost of most of those who purchase wireless telephone for financial users, pay more vigilance to their address publication, notepad, for example agenda administration and multimedia programs, the programs desires of the users on mobile telephone at the Department of day often can not be met.
Japanese mobile phone operating system are characteristics of the operating system in Japan, the Japanese mobile phone manufacturers in the same mobile phone while in the development of a wealth of multimedia features, but only in Japan with the Japanese telecommunications operator may have good results, but access to overseas markets Remote operators may support, built-in function in the cell phone will not be able to be effective, the use of naturally far from the user ignores the purchase price of the mobile phone user community needs, how likely customers.
Although the function can not be used, but the development of the manufacturing cost of the mobile phone is not activated because these functions do not decline, Japanese cell phone because doing so mainly in order to defend the Japan market. Japan's domestic market after the implementation of 3G, communications operator in Japan in order to guarantee the dominant position of local products, to do a lot of features and software constraints, cause when foreign companies enter the Japanese mobile phone market development costs and operating costs are too high, which is why Nokia will finally exit the Japanese market. However, the Japanese use this to close the door at the "unique nature" to defend its own market, in fact, in a sense so that the Japanese mobile phone is not compatible out of the border it is very difficult to restrict the development of Japan's overseas mobile phone space and markets.
Intelligent wireless telephone is the future main heading and development of wireless telephone tendencies, wireless scheme in Japan many of boring, exception from rotating big-screen wireless telephone, high-definition camera the look of first-class adorned hardware, the wireless telephone is nearly no distinct from the commonplace to purchase this specious "mental handicap" wireless telephone for household users is not as good as smaller cost, then purchase a cabin appliances routinely idle. But not sufficient support round the programs, the programs furthermore support most of them Japanese. At such a mobile telephone from the Japanese market, the survival rate will routinely be substantially discounted. More and more complicated consumer-oriented electrical devices goods or programs support a broad variety of integrated presentation, will not proceed gaze at the hardware only a choose part of the wireless phone. If understanding and programs, the Japanese wireless telephone extends to sustain its native Japan, "and style", then arrive back afresh the large-scale impetus, it will finally routed.
On the opposing, run rampant in the Chinese market, Nokia, Dopod and other wireless telephone emblems, they use both Windows Mobile and Symbian wireless telephone functioning scheme, both the notion of an open wireless functioning scheme, so in support of its very numerous of the surrounding programs, users can Choose a large amount of associated programs, to do any function can be discovered corresponding to the demand for programs answers, will be needed more and more smart purposes of numerous users as the best selection.
3G portable handset with the future of Japanese
Japan in 2001 to commence the transformation of the 3G, portable handset in the Department of day more of the aspects needed to support Japan's 3G web, so the Japanese in the household portable handset seller in the sale of these often Japanese portable handset, they are likely to deal with fuzzy aspect on Japanese portable handset pliable - damage, would be shirking liability at household on the justifications for poor operators, and users often do not have entry to to these aspects as a marketing purpose of sales to customers, just as the Japanese consider the Chinese client electric-powered manufacturers to realize "NICAM" employed in TV means the matching all over the world because at that time to support the Chinese and even the video NICAM small number aspects, the first TV selling on a restricted web will aspect vowing horrid, and then covered in paint a radiant future will be to clients, in item, consider the terminal examination are their nonachievement to endorse and train the create of window getting dressed to the client, the pay for of overseas Japanese portable handset users have a very very comparable at the first part of his life wealth can not be employed on wares aspects, just as the Earth at the pay for of a portion of land on Mars the right to use the same.
This time, China's 3G authorising, operators will furthermore be an general improvement, China Unicom will be functioning with the Japanese market as the WCDMA benchmark, which permits wireless telephone manufacturers in Japan furthermore sensed the marvellous power of the Chinese market and the lure to just at Kyocera Exit after the Chinese market, furthermore commenced before the Chinese market, Sharp's conclusion to murder a shot, is possibly desire to take benefit of China's 3G authorising, new measures for the stepwise heating tendency, re-test the water in the Chinese market.
However, if the 3G permitting by geared up to re-develop the Chinese market at the Japanese portable handset can not be educated and localization study from its past understanding, I am petrified, still can not make a difference. In fresh years, Japanese financial gatherings broadly chatting rigid structure, for the localization of the organisation of overseas markets has been the deficiency of search, which is Japanese electric-powered manufacturers in China and India have not been competent to act against the getting higher superstar of the valued justifications for the Korean manufacturers, from wares particulars to the company approach can not be in position, not able to take the opening to cater to clients, they would in a natural manner vie at the forfeit of the survival of the fittest clients, out of the market. Japanese portable handset as yet another overcome day of the year one time the Department of electric-powered nonachievement of a fabricator of reincarnation, but I do not recognise this time, Japanese financial gatherings can truly analyze the silent company globalization approach, gain and loss.
Kyocera is not the case of exit, in recent years, a Japanese mobile phone manufacturers in China of almost all the market ended in failure, the vendor is not in the Japanese market without the all-powerful overlord, or even Rush will be adopted to combat such global Nokia old also hit Japan's domestic market, resulting in the Japanese domestic market has become Japan's domestic sales of mobile phone production from a base camp, but those in the Japanese market in general why invincible Invincible From overseas markets can not? Why they are one out of Japan, the weakness of the opponent which can not do anything?
Neglected the user experience
Kyocera apparently rapid decrease of retirement, but in the eyes of many of persons is inevitably a defeat. The present Chinese wireless telephone market with demand that companies be adept to support numerous appliances, and a Chinese hard for numerous years at the business, and numerous could not subsequent Samsung, LG and other wireless telephone against Korea, Kyocera thus the conclusion of the malfunction in China appears to have been condemned long ago.
Although the early had been predestined, but embracing Kyocera, Sharp, etc., all the portable handset all day the Department of overcome in the Chinese market, or population very much surprised. Major portable handset market in fresh years are the principle client gatherings are mostly youthful population, most of them have accepted the Japanese animation, recreational activities and the consequence of TV in the method of growing up is no unfamiliar person to Japanese society, and Sharp, Kyocera Department not unfamiliar brand label, the Japanese portable handset manufacturers, this is virtually the most exact gathering of capability consumers.
Moreover, the Japanese portable handset users in Japan for more gatherings of youthful population, if it is the facade of portable handset latest approach or function, the Japanese portable handset will not be lost to run rampant in the Chinese market, Nokia or Motorola for more years, principally in the Japanese market last year, Nokia's even be competent to overcome that day to win over the Youth Department at portable handset has a sole advantage.
China and Japan as the customer prerequisites, brand label appreciation and no boundaries, so the exact market, but why the Japanese portable handset in China, for instance Nokia are still no correspond for aged foe, and even Korea was delayed to restrain the portable handset it could not elevate head ? In item, it is not arduous to divulge the justifications for painstaking study, the portable handset for instance the Department of overcome today, as was the Department of Electric Day of overcome in the Chinese market with a replica of a sequel.
Year Panasonic, Sony and numerous other dwelling appliances in Japan, has been well liked in China, are each dwelling at the time of buy of alternative for house electric appliances. However, these Japanese dwelling appliance manufacturers did not cherish the Chinese market gravely, in the disorder after-sales services, a grave lack of mesh services. I recall the parents had a Toshiba for the fix of air-conditioning, and the entire family went to Beijing齐动员carrying air-conditioning repair. Department of Electric Price Day at the long-term is furthermore much higher than the commonplace Chinese users to the buyer cost, which permits the last cited to grab the Chinese household electric breaches, through reduced charges and shop round the built-up and country localities, will nearly eradicate the designated day the Department of Home Appliances.
Japanese wireless telephone market in China in the assault, a grave inherited the custom of Japanese dwelling appliance difficulties, the cognitive facets of Chinese users to the buyer power has made grave errors, wireless telephone charges high, under-Shop Service. Although the Japanese wireless telephone to go in the Chinese market previous, but in the promotion and advancement of hair has been insufficient, in order that "Kyocera" at this Japanese emblem perception of Chinese buyers is not high, and Sharp, for example the well-known older emblems, only to consume at dwelling appliances before status left over from the capital.
Relatively talking, the wireless telephone in Korea to go in the Chinese market after the bombing-style directly start a full promotion, and with the benefits of Korean, in order that Samsung and other emblems are broadly identified by juvenile persons, so numerous, for example Europe and the United States used by the Nokia wireless telephone users to disregard assemblies, but furthermore compressing the survival of Japanese wireless telephone space, in order that could favor the juvenile Japanese wireless telephone users to swap wireless telephone went to the adopt of the Republic of Korea.
Fatigue "soft" Japanese mobile phone
Cell phone prices, the lack of affinity of the Japanese mobile phone brand in the Chinese market is not attractive factors, but these factors also affect some consumers will buy, not go so far as to allow a whole day at the Department of Chinese mobile phone market from the stock market. Therefore, consumers in the choice of mobile phone, the mobile phone does not favor the Department of day there is more reasons for sure.
At the time to reflect on this issue, the Japanese manufacturers are accustomed to thinking of themselves in other markets around the world, especially the failure of the Chinese market comes down to questions of national sentiment, narrow-minded because they do not think China likes Japan and Japanese products so refuse. However, products from Japan in the Chinese market, sales of view, is not the case. Japan's Toyota, Honda and other cars in the Chinese market has been in hot pursuit of the public, in addition to Japan's digital cameras and video cameras are also swept across China in recent years, not to mention Japan's comic book culture of the Chinese cultural influence and market occupation, it will be easy Japanese mobile phone comes down to the failure of national sentiment are easy narrow thinking.
In detail, the Japanese wireless telephone market in foreign nations has been another component in the beat of the Japanese wireless telephone manufacturers are often unseen, the neglected component is the programs element. To the present market, Japan is often at mobile telephone charge on 1000 dollars, in specific, by 3 to 4 1000 dollars mostly high-end wireless phone. The cost of most of those who purchase wireless telephone for financial users, pay more vigilance to their address publication, notepad, for example agenda administration and multimedia programs, the programs desires of the users on mobile telephone at the Department of day often can not be met.
Japanese mobile phone operating system are characteristics of the operating system in Japan, the Japanese mobile phone manufacturers in the same mobile phone while in the development of a wealth of multimedia features, but only in Japan with the Japanese telecommunications operator may have good results, but access to overseas markets Remote operators may support, built-in function in the cell phone will not be able to be effective, the use of naturally far from the user ignores the purchase price of the mobile phone user community needs, how likely customers.
Although the function can not be used, but the development of the manufacturing cost of the mobile phone is not activated because these functions do not decline, Japanese cell phone because doing so mainly in order to defend the Japan market. Japan's domestic market after the implementation of 3G, communications operator in Japan in order to guarantee the dominant position of local products, to do a lot of features and software constraints, cause when foreign companies enter the Japanese mobile phone market development costs and operating costs are too high, which is why Nokia will finally exit the Japanese market. However, the Japanese use this to close the door at the "unique nature" to defend its own market, in fact, in a sense so that the Japanese mobile phone is not compatible out of the border it is very difficult to restrict the development of Japan's overseas mobile phone space and markets.
Intelligent wireless telephone is the future main heading and development of wireless telephone tendencies, wireless scheme in Japan many of boring, exception from rotating big-screen wireless telephone, high-definition camera the look of first-class adorned hardware, the wireless telephone is nearly no distinct from the commonplace to purchase this specious "mental handicap" wireless telephone for household users is not as good as smaller cost, then purchase a cabin appliances routinely idle. But not sufficient support round the programs, the programs furthermore support most of them Japanese. At such a mobile telephone from the Japanese market, the survival rate will routinely be substantially discounted. More and more complicated consumer-oriented electrical devices goods or programs support a broad variety of integrated presentation, will not proceed gaze at the hardware only a choose part of the wireless phone. If understanding and programs, the Japanese wireless telephone extends to sustain its native Japan, "and style", then arrive back afresh the large-scale impetus, it will finally routed.
On the opposing, run rampant in the Chinese market, Nokia, Dopod and other wireless telephone emblems, they use both Windows Mobile and Symbian wireless telephone functioning scheme, both the notion of an open wireless functioning scheme, so in support of its very numerous of the surrounding programs, users can Choose a large amount of associated programs, to do any function can be discovered corresponding to the demand for programs answers, will be needed more and more smart purposes of numerous users as the best selection.
3G portable handset with the future of Japanese
Japan in 2001 to commence the transformation of the 3G, portable handset in the Department of day more of the aspects needed to support Japan's 3G web, so the Japanese in the household portable handset seller in the sale of these often Japanese portable handset, they are likely to deal with fuzzy aspect on Japanese portable handset pliable - damage, would be shirking liability at household on the justifications for poor operators, and users often do not have entry to to these aspects as a marketing purpose of sales to customers, just as the Japanese consider the Chinese client electric-powered manufacturers to realize "NICAM" employed in TV means the matching all over the world because at that time to support the Chinese and even the video NICAM small number aspects, the first TV selling on a restricted web will aspect vowing horrid, and then covered in paint a radiant future will be to clients, in item, consider the terminal examination are their nonachievement to endorse and train the create of window getting dressed to the client, the pay for of overseas Japanese portable handset users have a very very comparable at the first part of his life wealth can not be employed on wares aspects, just as the Earth at the pay for of a portion of land on Mars the right to use the same.
This time, China's 3G authorising, operators will furthermore be an general improvement, China Unicom will be functioning with the Japanese market as the WCDMA benchmark, which permits wireless telephone manufacturers in Japan furthermore sensed the marvellous power of the Chinese market and the lure to just at Kyocera Exit after the Chinese market, furthermore commenced before the Chinese market, Sharp's conclusion to murder a shot, is possibly desire to take benefit of China's 3G authorising, new measures for the stepwise heating tendency, re-test the water in the Chinese market.
However, if the 3G permitting by geared up to re-develop the Chinese market at the Japanese portable handset can not be educated and localization study from its past understanding, I am petrified, still can not make a difference. In fresh years, Japanese financial gatherings broadly chatting rigid structure, for the localization of the organisation of overseas markets has been the deficiency of search, which is Japanese electric-powered manufacturers in China and India have not been competent to act against the getting higher superstar of the valued justifications for the Korean manufacturers, from wares particulars to the company approach can not be in position, not able to take the opening to cater to clients, they would in a natural manner vie at the forfeit of the survival of the fittest clients, out of the market. Japanese portable handset as yet another overcome day of the year one time the Department of electric-powered nonachievement of a fabricator of reincarnation, but I do not recognise this time, Japanese financial gatherings can truly analyze the silent company globalization approach, gain and loss.
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