So what is local internet marketing? It is the process of getting people from the desired geographic region to come to your site and hopefully make you some good old cash. If you sell software or an e-product you likely want the world to see your product to maximize your sells. If on the other hand you sell tires in Madison Wisconsin you probably don't care about homeboy over in Cape Town, South Africa as he can just get tires in his area and doesn't need to spend as much on shipping as he does on the tires themselves.
Of course this concept doesn't mean you only work for rankings using keyword phrases like "Rob Simons wheel and tire shop Montrose Colorado" because you probably want people in neighboring towns to see it as well. If you have a chain of tire shops then you will want to target everyone that lives in the part of the country where you have shops.
Many so called experts and sales people make it sound like its impossible to rank for your desired terms. If the term is "education" or "mortgage" then it is indeed very hard. If on the other hand you are trying for "adult education Parma Idaho" the competition is a lot easier for you.
The truth is that the more specific the search phrase the easier it is to rank for them. If you want to rank for "Joe Smith custom super computers for scientists Madison, Wisconsin then you will have very little trouble ranking for it and may even get ranked the same day you work on it. Keyword work is hard when you are only going for broad terms like cars, phones, banks, etc.
In order to effectively implement your local internet marketing efforts you need to know how to find effective keywords. Some words are easy to rank for but are worthless while others are easy and very effective. Lucky for you the internet has several good blogs that teach you for free or a very nominal cost how to search for keywords and market online.
Of course this concept doesn't mean you only work for rankings using keyword phrases like "Rob Simons wheel and tire shop Montrose Colorado" because you probably want people in neighboring towns to see it as well. If you have a chain of tire shops then you will want to target everyone that lives in the part of the country where you have shops.
Many so called experts and sales people make it sound like its impossible to rank for your desired terms. If the term is "education" or "mortgage" then it is indeed very hard. If on the other hand you are trying for "adult education Parma Idaho" the competition is a lot easier for you.
The truth is that the more specific the search phrase the easier it is to rank for them. If you want to rank for "Joe Smith custom super computers for scientists Madison, Wisconsin then you will have very little trouble ranking for it and may even get ranked the same day you work on it. Keyword work is hard when you are only going for broad terms like cars, phones, banks, etc.
In order to effectively implement your local internet marketing efforts you need to know how to find effective keywords. Some words are easy to rank for but are worthless while others are easy and very effective. Lucky for you the internet has several good blogs that teach you for free or a very nominal cost how to search for keywords and market online.
About the Author:
Real Local Internet Marketing helps businesses target keywords for their local internet marketingcampaigns What is local internet marketing is the first in a series of posts on local internet marketing.
0 commentaires:
Enregistrer un commentaire