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Tips in Creating a Landing Page Design

By Carla Carl

Almost every internet marketers know how landing page design is very important. It?s because the success or failure of your business will depend on it. A good landing page design can help you sell your products and build your list of customers. At the same time it helps you grow your business from the ground up and drive closer to success. But still, some marketers failed to be successful maybe because of badly designed landing page.

Well, thankfully there are several tips that even newbie can use to make your landing pages work. But before we proceed to the guidelines, we should know first, what are the characteristics of a good landing page design? Basically, all good landing pages must inform the visitors of what they need to do to get it. Your landing page must match your visitors? needs. If your visitor thinks that they are in a wrong page, well, definitely, they will immediately click the back button, and at that point in time, you lose one client.

To avoid those circumstances, here are some tips you can keep upon creating a landing page design. First you need to make your landing page simple and clean. Don?t put too much color. Two to three colors are enough to design your page. You can use any font you want, but research tells that Arial, Helvetica and Geneva are the best font to use. You should also keep it short, so that your visitors will not be bored reading your page.

You should catch your visitors? attention Yoin just 5 seconds. What do I mean of that? Well, most of the visitors spend only 5 seconds in deciding whether to stay or click the back button. In that case, you should catch your visitors? attention by making attractive yet simple landing page. If your visitor exceed from 5 seconds crucial time, it means that they are interested in your landing page.

The landing page asks too many information. A name and a valid email address may be enough information from your visitors. Asking them a load of information might scare them and leave your page.

Aside from the common mistakes, here are some tips for making a great landing page designs. First you should know your audience. Know what your ideal customers is looking for? This is the first step in getting a landing page right. You should also spy on your competitors. It?s not bad to know what they are doing. In fact, you can have your idea from what they are doing and you can improve it. In making a good landing page, the design is very important. Make a simple yet attractive design, without exaggerating the colors. Make it clean as much as possible.

And lastly you need to assure the confidentiality of your customers? information. The trust of your visitor is very important.The moment they give you their information, they already trust you. Because they know that you will keep the information that they will give. So keep your customers? trust in you.

Although you failed once, you can still improve it. But you need to make it more attractive and at this time, make it perfect and the best, because the success or failure of your business is greatly affected by your landing page design.

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