Within the past year a lot more people are seeing article marketing as a viable way to promote their business, services, or products. Many people still aren't clear on exactly how to properly utilize article marketing to its fullest potential, some unintentionally have used unscrupulous methods.
Even though the internet is still relatively new, article marketing is not. In fact, it was one of the old staples of mass media. It was very common for a company to send an informative article related to their product or service into a publication to be used as content the publication got free content the business got a free plug for their product or service.
This gives the periodical interesting and attractive content which will help retain the readership and gives the company valuable free advertising. This mutual benefit has seen many 'resident' columns appear in various periodicals and helped companies and individuals establish expert status with the readership. This is probably the best kind of advertising that any company or individual can obtain.
This cooperative relationship eventually led to what was called resident columns within the publication; these columns were companies or people who were considered experts in a particular field and were regular contributors and got to promote their products and services. Being considered an expert in your field in national or local publications is the best type of advertising you could ever possibly achieve.
Because of this need for fresh and current content there are people who have tried to come up with their own fix. For example, there are sites that are article directories where there are articles written on just about every subject available for any website to take and place on their site. The only stipulation is that you keep the resource box at the end of the article intact if you place the article on your website.
If you use article sites it is vital that you honor the agreement and not try to pass off articles you select as your own work. Another flourishing business on the internet is what is known as 'article spinning'. Article spinning simply means taking an original article and using a thesaurus to replace a certain number of words and changing the order of sentences or paragraphs. Article spinning software is available from many suppliers but there is a real danger in using it.
Search engines are becoming much more sophisticated in the way that they recognise what they are seeing. Most search engines are looking for value for their customers and will often disregard anything that they see as being duplicated. This can lead to pages being de-indexed or not being indexed at all.
The owners of article directories try to appease the search engines as much as they possibly can. A large part of their income is derived from site visitors clicking on the ads on the article pages. Should the article directories get into the bad graces of the search engines it could result in them losing significant income because their rankings for top keywords would plummet and they would not only lose visitors but also income.
There is no giant button you can push that will solve all your article marketing needs. If you put out fresh and unique content in your field of expertise than you usually you can count on webmasters picking up your content and putting it on their site.
Even though the internet is still relatively new, article marketing is not. In fact, it was one of the old staples of mass media. It was very common for a company to send an informative article related to their product or service into a publication to be used as content the publication got free content the business got a free plug for their product or service.
This gives the periodical interesting and attractive content which will help retain the readership and gives the company valuable free advertising. This mutual benefit has seen many 'resident' columns appear in various periodicals and helped companies and individuals establish expert status with the readership. This is probably the best kind of advertising that any company or individual can obtain.
This cooperative relationship eventually led to what was called resident columns within the publication; these columns were companies or people who were considered experts in a particular field and were regular contributors and got to promote their products and services. Being considered an expert in your field in national or local publications is the best type of advertising you could ever possibly achieve.
Because of this need for fresh and current content there are people who have tried to come up with their own fix. For example, there are sites that are article directories where there are articles written on just about every subject available for any website to take and place on their site. The only stipulation is that you keep the resource box at the end of the article intact if you place the article on your website.
If you use article sites it is vital that you honor the agreement and not try to pass off articles you select as your own work. Another flourishing business on the internet is what is known as 'article spinning'. Article spinning simply means taking an original article and using a thesaurus to replace a certain number of words and changing the order of sentences or paragraphs. Article spinning software is available from many suppliers but there is a real danger in using it.
Search engines are becoming much more sophisticated in the way that they recognise what they are seeing. Most search engines are looking for value for their customers and will often disregard anything that they see as being duplicated. This can lead to pages being de-indexed or not being indexed at all.
The owners of article directories try to appease the search engines as much as they possibly can. A large part of their income is derived from site visitors clicking on the ads on the article pages. Should the article directories get into the bad graces of the search engines it could result in them losing significant income because their rankings for top keywords would plummet and they would not only lose visitors but also income.
There is no giant button you can push that will solve all your article marketing needs. If you put out fresh and unique content in your field of expertise than you usually you can count on webmasters picking up your content and putting it on their site.
About the Author:
Barry Walls article marketing course is quickly generating full time incomes for virtually all who sign up. If you want to quickly quit or replace a full time job with a dream work from home solution, try his article writing class.
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