If you're an estate agent and have a domain, then you probably know how hard it can be to rank high in the search engines for your targeted terms. There are a slew of rivals all trying to get to the top 10 spots that Google showcases. If you did a search for your keyword and looked at the top 4 rivals you would potentially see a number of big brand names such as Trulia and Zillow listed there.
What makes these sites rank so much better than typical agent internet sites and how can the average agent compete with them? To reply to this question would take more than that article, but I want to give you one tip that if sticked to by agents would help knock down the big boys.
One of the facets of ranking well in the search engines in getting links from many quality websites. Trulia and Zillow have made it easy to obtain links by providing accounts for property agents to login to and hold. Most of the agents that have these accounts advertise these accounts on their internet site. They advertise by placing a link on their site going to their account page on Trulia's site or Zillow's website, so creating links back to the major players.
Without even knowing it, the agent gives links back to these sites, which help them rank better in the search engines, even outranking the agent's own web site. I'm not saying that you must toss out your Trulia account, but from an SEO viewpoint, I would not be giving links to a site that's really my rival in the search engines. You would not think about giving links to other agents in your home town who are your competition, so why would you give links to your competition in the search engines. This little fact could change the playing field for real estate agents nationwide attempting to rank for particular keywords.
real estate agents need to remove these big brand links off their sites to decrease the quantity of links being passed to the big boys. I'll say that even doing this tiny thing may not drop the big boys off the search site chart, but it can aid. Google gives big brands weight in their algorithms, so you can't knock them off completely, but every agent should try and do what they can. If you can gain a few spots in your rankings then it's worthwhile. The higher you are in the rankings, the more viable leads you can establish, and therefore , the more feasible closings you can obtain.
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What makes these sites rank so much better than typical agent internet sites and how can the average agent compete with them? To reply to this question would take more than that article, but I want to give you one tip that if sticked to by agents would help knock down the big boys.
One of the facets of ranking well in the search engines in getting links from many quality websites. Trulia and Zillow have made it easy to obtain links by providing accounts for property agents to login to and hold. Most of the agents that have these accounts advertise these accounts on their internet site. They advertise by placing a link on their site going to their account page on Trulia's site or Zillow's website, so creating links back to the major players.
Without even knowing it, the agent gives links back to these sites, which help them rank better in the search engines, even outranking the agent's own web site. I'm not saying that you must toss out your Trulia account, but from an SEO viewpoint, I would not be giving links to a site that's really my rival in the search engines. You would not think about giving links to other agents in your home town who are your competition, so why would you give links to your competition in the search engines. This little fact could change the playing field for real estate agents nationwide attempting to rank for particular keywords.
real estate agents need to remove these big brand links off their sites to decrease the quantity of links being passed to the big boys. I'll say that even doing this tiny thing may not drop the big boys off the search site chart, but it can aid. Google gives big brands weight in their algorithms, so you can't knock them off completely, but every agent should try and do what they can. If you can gain a few spots in your rankings then it's worthwhile. The higher you are in the rankings, the more viable leads you can establish, and therefore , the more feasible closings you can obtain.
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About the Author:
Looking to find the best deal on boise homes , then visit www.vizionsrealestate.com to find the best advice on boise homes for sale for you.
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