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Keyword Density Is A Key Factor For Writing Articles When Promoting Your Online Business

By Ron Cripps

Having the correct keyword density and positioning are vital parts of preparing your written material for search engines. You need to know how to place the keywords in the article so that when the search engine spiders scan your page they see the keywords.

Do You Really Know What A Keyword Is?

A keyword is a word or phrase that is going to be placed in your article various times, not just once as that would make every word a keyword. When a spider sees that you have a word located several times in an written article, it will decide that your page may be useful to people that search for such a keyword.

Over Optimizing Your Written Articles

When you use a keyword too regularly in your written article it is deemed as "keyword stuffing" and that is a damaging matter. When the spiders consider that you are keyword stuffing they see it as a deception and they will penalize you for that behavior. Keyword stuffing is so dangerous that if you are not careful you can finish up getting the rankings of other web pages on your site set down or worse you can get blacklisted by search engines for doing this to often.

Do You Know What Keyword Density Really Is?

Keyword density is calculated on the number of occasions that you position the keyword in your content. The number of times that a keyword is placed in an article is normally determined by a percentage. One way to look at this is that if you have a 500 word written article and your aim is for a 5 percent density then you are going to require the keyword in the article exactly 25 times.

Many guidebooks have been produced that will offer you their theory on what the ideal keyword density is. Still, in the end you will have to determine which density is more lucrative for your articles. Webmasters like to control their own density so that they can reach the results they need. As long as you don't over optimize and you are establishing sufficient profit from your rankings, then you can choose whatever keyword density you like.

Understanding Keyword Density Will Boost your Article Rankings

Really you want to build an hourglass pattern in your article, regardless of the density you selected, and ensure that you have more keywords in the introduction and in the conclusion. Selecting the right density for your articles is essential to establish money, so that your written article climbs the ranking ladder.

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