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Reliable Web Hosting, You Will Need it

By Ricardo d Argence

While the number of web hosting companies continues to grow, it's still not necessarily easy to find a reliable web host. There's a lot of competition for your business, with web hosts and resellers alike all trying to lure you with low prices and promises of uptime 99% or greater.

For any website which intends to make a successful go of it, reliable web hosting is the most important thing to look for. The difference between reliable hosting and hosting which isn't is literally the difference between having visitors return and having visitors come once to see the site out of service, never to come back again.

Pages often returned as not available can also impact your rating with today's ultra-clever search engines who are also in a race of their own to beat their own competition (other search engines!) after all, a customer returns to good service.

Reliable webhosting matters to your visitors, to the search engines and to you, if you like having peace of mind, that is.

Let's say that you want to add a few new pages to your site but every time you try to upload your new content, you find that your webhost's servers are down. It's a pretty frustrating situation - and it's not one that you have to live with. It's no longer the early 90's when frequent outages were the norm.

Consumers are more demanding and won't keep coming back to a website that offers less than perfect service. Whole businesses have been lost because of the same thing, and it's this sort of problem which needs addressing the moment you realize you have it.

When is it critical to have one? It's important anyway � very important unless you have a website you aren't too concerned about people seeing; today's new search engine methods mean that reports are made each time a URL is inaccessible and this can lead to a drop in search engine rankings after so long.

Running a business through your website though makes it critical to have a reliable webhost. You need at least 99.9% uptime, this may seem excessive to you, but in today's modern technology it is perfectly possible to find web hosting businesses that can manage and in some cases even exceed this percentage.

Let's say that your current webhost's real uptime (not the uptime they promise) is 85%. This means that you could be losing as much as 15% of new business due to visitors being unable to access your site.

This is affecting your earning ability, thus losing you potential revenue. Anyone you employ to help your business, in this case the webhost should not help you LOSE money!

How do I know if my webhost is reliable? You don't � not at first. But, there are ways that you can use to find out how likely they are to be reliable, or not.

There are free tools now on the internet which help you monitor up and downtime, and these are becoming more and more popular in the race to be top of the search engines. More and more people are realizing the importance of server uptime, and these tools can become an invaluable resource if your webhost isn't communicating too well with you.

One good sign of a reliable webhost is that when they have planned downtime coming up or expect a service outage, they'll notify their customers by email or place a notice on their site about the problem. Webhosting companies who don't provide their customers with this important information hide it because they're worried that their customers will decide to go with more reliable web hosting companies.

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