As we approach the half-way point of 2009, it is fairly clear to see the differences of this recession compared to the one in the early 90s. One of the main differences is the money that businesses are spending on advertising, with particular reference to the mediums through which the advertising takes place.
Online advertising looks set to power through this recession as the main medium of advertising as others take huge tumbles. For example, television advertising has dropped by around 15% in the last 6 months, newspaper ads by 17% and radio by around 13%.
So while all these other mediums are seriously suffering in terms of advertising, the World Wide Web appears to be holding strong despite businesses losing money and clamping down on their spending.
So why hasnt online advertising taken a fall like ALL of the other advertising mediums? Well, one theory is that it is down to how the majority of online advertising is paid for, per click.
Google is of course, the market leader in online advertising, and likely that you would go them first to start an advertising campaign, and why shouldnt you? Most people will already know about pay per click advertising, and though not every online advertiser works like this, most do.
The most acknowledged theory about why Internet advertisements arent declining as rapidly as they are in other mediums is people generally feel much more inclined to pay out a small amount for each recorded click through to their site they get, rather than pay in bulk for an advert and risk not getting any return on it.
In the last recession, online advertising took just as much of a fall as the other mediums, if not more. But many people think the reason for this is that the Internet hadnt proved itself as an advertising medium back in 1991. As money got tighter people would have been more inclined to stick with the methods they knew rather than try out relatively unused and new methods at the potential risk of their turnover.
Now, nearly 20 years on we are in recession again only now the Internet is far more recognisable as a medium for advertising. If theres one thing that we can take from the last recession its that it will be the businesses who devote time, effort and money into an effective advertising campaign that will end up as the market leaders, regardless of your niche, and those that hold back on advertising and marketing will be the ones that suffer the full wrath of the recession.
Online advertising looks set to power through this recession as the main medium of advertising as others take huge tumbles. For example, television advertising has dropped by around 15% in the last 6 months, newspaper ads by 17% and radio by around 13%.
So while all these other mediums are seriously suffering in terms of advertising, the World Wide Web appears to be holding strong despite businesses losing money and clamping down on their spending.
So why hasnt online advertising taken a fall like ALL of the other advertising mediums? Well, one theory is that it is down to how the majority of online advertising is paid for, per click.
Google is of course, the market leader in online advertising, and likely that you would go them first to start an advertising campaign, and why shouldnt you? Most people will already know about pay per click advertising, and though not every online advertiser works like this, most do.
The most acknowledged theory about why Internet advertisements arent declining as rapidly as they are in other mediums is people generally feel much more inclined to pay out a small amount for each recorded click through to their site they get, rather than pay in bulk for an advert and risk not getting any return on it.
In the last recession, online advertising took just as much of a fall as the other mediums, if not more. But many people think the reason for this is that the Internet hadnt proved itself as an advertising medium back in 1991. As money got tighter people would have been more inclined to stick with the methods they knew rather than try out relatively unused and new methods at the potential risk of their turnover.
Now, nearly 20 years on we are in recession again only now the Internet is far more recognisable as a medium for advertising. If theres one thing that we can take from the last recession its that it will be the businesses who devote time, effort and money into an effective advertising campaign that will end up as the market leaders, regardless of your niche, and those that hold back on advertising and marketing will be the ones that suffer the full wrath of the recession.
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To see how you can start an online advertising campaign for free, go to millionpixeldriver.com which is in association with Internet advertising
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