Organising keywords, as far as PPC (pay per click advertising) is concerned, can be broken down into three parts.
1. Find suitable keywords 2. Use them correctly in your Google ads 3. Control the whole thing with pay per click management software
By the time we get to part three we will need software to manage our PPC campaign and there is nothing finer than the wonderful Ad Grenade.
So, stage one, let's get together a list of relevant keywords without spending a dime !
Both 'Keyword Tool External' from Google and the first class Traffic Travis are free and do a first class job.
Perhaps you are just beginning your online career or are on a budget, then I urge you to only use these free tools to begin with.
How To Compile A Large list Of Relevant Keywords - FREE
From the top of your head make up a list of keyword phrases that you are sure must be relevant - keep it 'tight' - 'Bees', 'Honey Bees', 'Bee Keeping', 'How To Keep Bees' etc. Type these into the normal search bar on the Google home page, a drop down menu will suggest more phrases.
Run all of these, one by one, through Traffic Travis, when you get to the 'send to sorter' stage, eliminate any phrases of less than 2 words or greater than 10 as well as any references to 'free' or 'freeware'. You are looking for buyers not those just after freebies. Download your this list to your Notepad or some other kind of *.txt file where you will eliminate all inappropriate phrases.
At this point we load the entire list into Google's 'Keyword Tool External' and click the 'Get Keyword Ideas button, then add any extra keywords, that Google has suggested, to the list. When you download your list to a text file you will discover that it is arranged alphabetically.
Now sort this list into little groups of very closely matching keywords. You must understand how important this is, the keywords that your ad represents must both appear on the page the ad is pointing to and reflect what the page is about.
There isn't space here to go into a lot of detail on how to use the two tools I have mentioned, however, I think the Google tool is almost self explanatory and Traffic Travis has some very good tutorials.
In other articles I will explain how I use keywords within a campaign and how to manage the campaign itself. When you get to stage three it will become all too clear why, without some kind of adwords software, this whole system would be impossible to manage.
John Rivers
1. Find suitable keywords 2. Use them correctly in your Google ads 3. Control the whole thing with pay per click management software
By the time we get to part three we will need software to manage our PPC campaign and there is nothing finer than the wonderful Ad Grenade.
So, stage one, let's get together a list of relevant keywords without spending a dime !
Both 'Keyword Tool External' from Google and the first class Traffic Travis are free and do a first class job.
Perhaps you are just beginning your online career or are on a budget, then I urge you to only use these free tools to begin with.
How To Compile A Large list Of Relevant Keywords - FREE
From the top of your head make up a list of keyword phrases that you are sure must be relevant - keep it 'tight' - 'Bees', 'Honey Bees', 'Bee Keeping', 'How To Keep Bees' etc. Type these into the normal search bar on the Google home page, a drop down menu will suggest more phrases.
Run all of these, one by one, through Traffic Travis, when you get to the 'send to sorter' stage, eliminate any phrases of less than 2 words or greater than 10 as well as any references to 'free' or 'freeware'. You are looking for buyers not those just after freebies. Download your this list to your Notepad or some other kind of *.txt file where you will eliminate all inappropriate phrases.
At this point we load the entire list into Google's 'Keyword Tool External' and click the 'Get Keyword Ideas button, then add any extra keywords, that Google has suggested, to the list. When you download your list to a text file you will discover that it is arranged alphabetically.
Now sort this list into little groups of very closely matching keywords. You must understand how important this is, the keywords that your ad represents must both appear on the page the ad is pointing to and reflect what the page is about.
There isn't space here to go into a lot of detail on how to use the two tools I have mentioned, however, I think the Google tool is almost self explanatory and Traffic Travis has some very good tutorials.
In other articles I will explain how I use keywords within a campaign and how to manage the campaign itself. When you get to stage three it will become all too clear why, without some kind of adwords software, this whole system would be impossible to manage.
John Rivers
About the Author:
John Rivers has lots more information about pay per click advertising, including why you need to get a hold of the top adwords keyword tool available today.
0 commentaires:
Enregistrer un commentaire