More than one of three websites has serious problems...problems which cost their owners a lot of money. By asking yourself a few basic questions, you can see if yours is one of them.
1. Does your website's design portray your business in the proper light? Think of 5 words or phrases you would like to have people use when describing your business and ask yourself if your site brings them to mind. If not, you have work to do.
2. Is your website copy written properly? To decide that, there is much to consider. Is your punctuation and spelling correct? Are headlines used appropriately? Is your writing clear or ambiguous? Can your visitors read what you've written in a reasonable amount of time? Are your statements credible? Have you thoroughly discussed the benefits of your product or service?
3. Does your website include a frequently asked questions page? Remember that most readers skim, and are lazy about reading to gather new information. A FAQ page gives you another way to convey to them the information you feel is most important. As such, it can be a great sales tool.
4. Does your site include an "about us" page? Does it portray you and/or your business as honest, customer-oriented, and professional? My websites on online degree programs outline my professional experience in higher education and list both my email address and telephone number.
5. How easy is it to contact you after visiting your site? Believe it or not, there are websites that ask people to buy expensive products but offer no contact telephone number or email address in the event that prospective buyers have questions. Even if you do not have a question, would you buy an expensive item from someone you might never be able to reach after filling out an online order form?
At least once a year, view your website from the perspective of a first-time visitor...a skeptical first-time visitor...and think about how it can be improved.
1. Does your website's design portray your business in the proper light? Think of 5 words or phrases you would like to have people use when describing your business and ask yourself if your site brings them to mind. If not, you have work to do.
2. Is your website copy written properly? To decide that, there is much to consider. Is your punctuation and spelling correct? Are headlines used appropriately? Is your writing clear or ambiguous? Can your visitors read what you've written in a reasonable amount of time? Are your statements credible? Have you thoroughly discussed the benefits of your product or service?
3. Does your website include a frequently asked questions page? Remember that most readers skim, and are lazy about reading to gather new information. A FAQ page gives you another way to convey to them the information you feel is most important. As such, it can be a great sales tool.
4. Does your site include an "about us" page? Does it portray you and/or your business as honest, customer-oriented, and professional? My websites on online degree programs outline my professional experience in higher education and list both my email address and telephone number.
5. How easy is it to contact you after visiting your site? Believe it or not, there are websites that ask people to buy expensive products but offer no contact telephone number or email address in the event that prospective buyers have questions. Even if you do not have a question, would you buy an expensive item from someone you might never be able to reach after filling out an online order form?
At least once a year, view your website from the perspective of a first-time visitor...a skeptical first-time visitor...and think about how it can be improved.
About the Author:
Daniel Z. Kane publishes websites on online colleges and online degree programs for adult students.
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