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The Benefits of Article Marketing

By Winson Yeung

A popular form of advertising is to use article marketing to promote your product or services. You create content articles in specific areas that help promote yourself, your product, company or industry. Most article marketing can be done for free and will be seen by many people. The introduction of mass printing has made article advertising gain popularity.

The rise of the internet and online world has promoted a huge expansion of article marketing. Today there are sites and directories devoted to publishing article for marketing purposes. These sites may contain information on a general scale or sites can be found for very special and specific interests. As long as you follow the sites' guidelines and format then you can post an article.

Article marketing does not take much time and if you find yourself too busy there is a large freelance workforce that specializes in article market writing. Article marketing can help you establish credentials as an expert, improve your search engine ranking, create more lead generations and increase traffic to your website.

The most effective and popular type of article tends to be about 400 to 600 words. This is short enough to hold the readers interest but also long enough to get your point across. The key to a successful article is a catchy title that grabs the reader's attention, even if they are only scanning web pages or search engine results. Make sure that you are brief and concise. Wordiness can cause the reader to lose interest.

You should put your most important information at the beginning of your article. This way you will have gotten your point across even if the reader doesn't finish the article. Paragraphs and sentences should be short and if necessary and appropriate subheadings can be uses. Also make sure you use correct grammar and please make sure you use spell check.

Your contact information, product information and further links should be founding the resource box. It is also important to include a few brief sentences about your product or service. You want to try and get your reader to visit your site, buy the product or use your services so you need to have up to date contact information that is clearly displayed.

You will also need to produce a short summary of your article. Think of this as like writing an abstract for lab reports when you were in school. Like the title the summary you grab the readers attention and make them want to read your entire article. It should be between two and five sentences long and clearly display what your article is offering or detailing.

You are now ready to submit your article to an article directory. There are large article directories that cater to every industry and others that are more specific. You don't need a lot of marketing or computer knowledge to be a successful article marketer. By spending a little bit of time each day writing and posting articles you can successfully provide information and promote your services.

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