Have you ever gotten tired of watching "formula" movies? Meaning, movies with story lines that made hits, so much so that producers remake the same movie in different clothing? As Shakespeare has said, "a rose by any other name would smell just as sweet." On the other hand, a tired old way of building your network, no matter its past successes, oftentimes no longer work because MLM is a dynamic business that changes along with technology, like the advent of the advances given by the Internet. And so, Mike Dillard would like to help MLM entrepreneurs catch up with the times.
Attraction Marketing is the Way to Go
Mike Dillard, in his book "Magnetic Sponsoring", gives the old story a new twist. He focuses the attention of the prospective marketer on other sources to build their market, and offers systems that are "duplicatable." The networker, however, has to bear in mind that while systems are always "duplicatable", the human factor is always an unknown - that is to say, what can work for one may not work for another.
Suffice to say, the principle behind Mike Dillard's attraction marketing is finding the right strategy to create a "fresh" market, even as it contradicts many of the "tried and tested" ways of network marketing. This is done by giving the prospective networker tips on how to develop charisma and have the winning posture of an industry leader, as well as using the new avenues offered by the Internet for this end.
Expect Only As Much As You Can Give
Network marketing has gotten some bad press and has somehow ended as an "expectation" industry - that is, people who join it expect success and nothing but. In reality, network marketing is a business venture, and like any business venture, it may or may not succeed. The job of the "upline" is not to guarantee success, but rather, to provide the means in which success may be attained: to train and support, but not to be their crutch.
To "lead by example" is Mike Dillard's motto. And to be a leader, one must have the mindset of a leader. He seeks to lighten the sponsoring load as he shifts the accountability of the success of the downline from the "recruiter" to the "recruit"; thereby, helping the "upline" overcome many of the recruitment hurdles.
Attraction Marketing is the Way to Go
Mike Dillard, in his book "Magnetic Sponsoring", gives the old story a new twist. He focuses the attention of the prospective marketer on other sources to build their market, and offers systems that are "duplicatable." The networker, however, has to bear in mind that while systems are always "duplicatable", the human factor is always an unknown - that is to say, what can work for one may not work for another.
Suffice to say, the principle behind Mike Dillard's attraction marketing is finding the right strategy to create a "fresh" market, even as it contradicts many of the "tried and tested" ways of network marketing. This is done by giving the prospective networker tips on how to develop charisma and have the winning posture of an industry leader, as well as using the new avenues offered by the Internet for this end.
Expect Only As Much As You Can Give
Network marketing has gotten some bad press and has somehow ended as an "expectation" industry - that is, people who join it expect success and nothing but. In reality, network marketing is a business venture, and like any business venture, it may or may not succeed. The job of the "upline" is not to guarantee success, but rather, to provide the means in which success may be attained: to train and support, but not to be their crutch.
To "lead by example" is Mike Dillard's motto. And to be a leader, one must have the mindset of a leader. He seeks to lighten the sponsoring load as he shifts the accountability of the success of the downline from the "recruiter" to the "recruit"; thereby, helping the "upline" overcome many of the recruitment hurdles.
About the Author:
Finding the best information about multilevel marketing can be overwhelming at times. One of the best places we found online to get the straight facts is Magnetic Sponsoring
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