Rain- That's been the prevailing weather here in New York for what feels like an eternity or at least the last bunch of months or so anyway! Let me ask you, at what point did Seattle and the North East Coast make a switch and I was left in the dark?
Since rain was the topic of the day this past June/July it makes me recall a seminar on Branding I viewed given by Ben Mack which I think had the title: "How to Be a Rainmaker" so something like that.
I will make a great effort to uncover some of the most important points spoken at this very informative event over the next bunch of articles so stay tuned or check out my blog for updates. The lecture included topics such as: 1) How to make lightning Strike, 2) How to keep the lightning striking and 3) Bottling your lightning.
In case your not aware of who Bejamin Mack is, he is one of the chief authorities on Branding right now in the USA. He is considered legendary in certain Ad agency circles for this work. Over the years Ben has worked at some of the most recognized advertizing agencies aorund and held position of Vice President for Brand strategy for a very large corporation.
In a nut shell what that means is he was in charge of a budget of " billion dollars (now thats a lot of money)! To me that signals someone who has some clout on Branding, do we see eye to eye? As well as being a professional magician, Ben Mack has worked magic for many companies over the years, and at age 19 was the receiver of the celebrated (if your into magic) Award of Merit given by the AMA.
So, what is a Rainmaker and why do we want to turn out to be one? a Rainmaker, aside from the apparent implication of an indian medicine man or shaman who uses his "magic" bring about a good harvest, is a person with uncanny ability to attract clients, use political connections and enhance a corporation's earnings. However, with the rain also follows the the lightning! I will expand more later.
As a marketer your primary function is to "up sell" people on their experience or understanding of reality. In Ben Mack's book "Think Two Products Ahead" he discusses how the most profitable branding really only occurs only when companies and small businesses think two products ahead rather than just thinking here and now and to build a successful relationship with your clients or customers through your Brand. The section where Ben teaches how to construct your Legend Platform is worth much more than the price of the book itself!
Your "Brand" (the one called YOU!) is formulated around the notion of a "legend" or story and somewhere down the road grow stronger with the passing time. These stories or tales can and should be allowed to be at odds to each other. So, if you had to choose what type of story you would use to make your business shine like a diamond (you are reading articles like these to do so correct?) why not have them be legends. How else will you become "Legendary" in your chosen field without them?
Stay tuned for the next part in the series of articles covering Dr. Bens How to Become a Rainmaker.
Since rain was the topic of the day this past June/July it makes me recall a seminar on Branding I viewed given by Ben Mack which I think had the title: "How to Be a Rainmaker" so something like that.
I will make a great effort to uncover some of the most important points spoken at this very informative event over the next bunch of articles so stay tuned or check out my blog for updates. The lecture included topics such as: 1) How to make lightning Strike, 2) How to keep the lightning striking and 3) Bottling your lightning.
In case your not aware of who Bejamin Mack is, he is one of the chief authorities on Branding right now in the USA. He is considered legendary in certain Ad agency circles for this work. Over the years Ben has worked at some of the most recognized advertizing agencies aorund and held position of Vice President for Brand strategy for a very large corporation.
In a nut shell what that means is he was in charge of a budget of " billion dollars (now thats a lot of money)! To me that signals someone who has some clout on Branding, do we see eye to eye? As well as being a professional magician, Ben Mack has worked magic for many companies over the years, and at age 19 was the receiver of the celebrated (if your into magic) Award of Merit given by the AMA.
So, what is a Rainmaker and why do we want to turn out to be one? a Rainmaker, aside from the apparent implication of an indian medicine man or shaman who uses his "magic" bring about a good harvest, is a person with uncanny ability to attract clients, use political connections and enhance a corporation's earnings. However, with the rain also follows the the lightning! I will expand more later.
As a marketer your primary function is to "up sell" people on their experience or understanding of reality. In Ben Mack's book "Think Two Products Ahead" he discusses how the most profitable branding really only occurs only when companies and small businesses think two products ahead rather than just thinking here and now and to build a successful relationship with your clients or customers through your Brand. The section where Ben teaches how to construct your Legend Platform is worth much more than the price of the book itself!
Your "Brand" (the one called YOU!) is formulated around the notion of a "legend" or story and somewhere down the road grow stronger with the passing time. These stories or tales can and should be allowed to be at odds to each other. So, if you had to choose what type of story you would use to make your business shine like a diamond (you are reading articles like these to do so correct?) why not have them be legends. How else will you become "Legendary" in your chosen field without them?
Stay tuned for the next part in the series of articles covering Dr. Bens How to Become a Rainmaker.
About the Author:
Rikki Dee is the man behing the Wizard of www.urwealthwizard.com where he evaluates some of the best business opportunities around today including Zero Friction Marketing and gives you valuable information the "Gurus" don't want you to know about. Check out the Blog at Urwealthwizard's Blog
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