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Use the Network ? Attract Browsers

By Theo McLanahan

Utilizing forums is a great way to draw browsers to your website. Message boards is a way for a network of people to post information, or gather information and interact with people who could be a customer. Using these message boards and forums will help get your website out there to be viewed by others.

When you post on a forum your signature line is possibly the most important aspect. This is where your put yourself out there. You may decide to include some type of graphic that displays your symbol that you use for your website. You definitely want to include an easy link to your website. Your signature line should be included in everything you post so that when people read and their interest grows they have quick and easy access to your website.

When you are new to a forum, post an introductory greeting and let people know who you are. These forums are a great way to build relationships. However, it takes time to build relationships and establish credibility. Try to post regularly and avoid blatant advertisements of your business. Forums often attract a number of spammers whose sole purpose is to advertise their site. These spam messages are usually deleted by the forum's moderators.

If someone asks a question that you have an answer to, by responding and being genuinely helpful, you will establish yourself as an expert in that topic. People will come to you with their questions and will trust your answers. They will remember you and be more likely to visit your site in search of more information on that topic.

You can also include links to your opt-in pages for your newsletter. This will drive traffic to your site and increase the amount of people on your mailing list. Adding links to your newsletter that leads to articles and other information on your website will further increase the amount of traffic to your site.

If you have any specials or discounts, if you have written a special article on your website or posted specific and new information, or if you are offering an online training session, advertise it by posting a link on the forum. Others will be interested in taking a look at what you have to offer.


Face to face is still a great way to advertise. You may be surprised how many recommendations you can get from your friends just talking about what you have to offer. Making friends online gives you access to a potentially global customer base. Through word of mouth your information or product can be circulated worldwide in a short time. Never underestimate the value of good online contacts. Networking is the key.

You will increase the number of people who browse your site by utilizing forums and message boards. Develop online friendships, show yourself to be knowledgeable about your subject and give beneficial information on the topic. You are sure to see more visitors to your site.

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