To be honest, you're not going to sell much from your aticle marketing efforts unless you fulfill all the goals of an article. You need to achieve each of the goals in every article.
There are seven main goals of an article that you need to achieve to get people to click on your link and then buy from you. I'll mention them briefly in this article and give you more details in subsequent articles.
1. Attract The Reader's Attention.
There are two aspects to gaining attention of your potential customers. First the subject of your article needs to be so interesting that they can't help but read further. Second, the headline and the first couple of sentences need to quickly and clearly communicate what your subject is.
2. Get Your Prospects To Read The Whole Article.
Once you have attracted interest you need to say something that they didn't know before or in a way that they had never heard it before. This is called the "news value" of an article. There's no need for anyone to read your article if you aren't providing any real reason to continue reading.
3. Gain Your Prospect's Respect By The Time They Finish Reading The Article.
Make sure that whatever you say in the article sounds credible. Many times you will find yourself in a situation where you will need to explain a few things before the reader can agree with you. Take it slow. Don't just blurt out a statement they will disagree with or they won't finish the article. Make each sentence solid and believeable. Slowly build up credible arguments so your reader comes to a logical conclusion that they wouldn't have accepted in the beginning.
4. Make It So Your Reader Feels Like You Understand Them By The Time They Finish The Article.
This concept is so basic for any salesperson but all the courses on article marketing ignore it completely. If you expect to sell anything, first you need to have a rapport with your reader. Joe Vitale addresses this in his sales letter writing course as "maintaining their trance". In The Robert Collier Letter Book he calls it "staying in step with the conversation going on in their mind".
5. Make It Really Worthwhile For Them To Have Read The Article.
Your prospect is spending his valuable time in reading your article. Make sure you reward him for his sacrifice. If you can provide a lot of value for the reader, they will pay you back by following your recommendation to click on the affiliate link.
6. Set Up Your Article So Your Reader Feels Positively About The Product You Will Ultimately Offer For Sale.
This is the basis of all successful selling through articles. It's known as pre-selling. You shouldn't be selling directly in your article but you should provide insightful information to help them appreciate the features in the product you will be selling.
7. Motivate Your Prospect To Click On The Link In The Resource Box.
This is the simplest goal to achieve if you have successfully achieved the previous goals. All you have to do is ask them to click on the link provided. Just make sure you ask for them to take action. You always have to ask for a specific action or they won't click on the link.
You need to write so people are predisposed to clicking and buying your product. If you follow the steps listed in this article, article marketing is more of a science than an art. You will be amazed at the results you can achieve by paying attention to these key areas.
I'll go into great detail on each step in subsequent articles so you know exactly what to do to be successful.
There are seven main goals of an article that you need to achieve to get people to click on your link and then buy from you. I'll mention them briefly in this article and give you more details in subsequent articles.
1. Attract The Reader's Attention.
There are two aspects to gaining attention of your potential customers. First the subject of your article needs to be so interesting that they can't help but read further. Second, the headline and the first couple of sentences need to quickly and clearly communicate what your subject is.
2. Get Your Prospects To Read The Whole Article.
Once you have attracted interest you need to say something that they didn't know before or in a way that they had never heard it before. This is called the "news value" of an article. There's no need for anyone to read your article if you aren't providing any real reason to continue reading.
3. Gain Your Prospect's Respect By The Time They Finish Reading The Article.
Make sure that whatever you say in the article sounds credible. Many times you will find yourself in a situation where you will need to explain a few things before the reader can agree with you. Take it slow. Don't just blurt out a statement they will disagree with or they won't finish the article. Make each sentence solid and believeable. Slowly build up credible arguments so your reader comes to a logical conclusion that they wouldn't have accepted in the beginning.
4. Make It So Your Reader Feels Like You Understand Them By The Time They Finish The Article.
This concept is so basic for any salesperson but all the courses on article marketing ignore it completely. If you expect to sell anything, first you need to have a rapport with your reader. Joe Vitale addresses this in his sales letter writing course as "maintaining their trance". In The Robert Collier Letter Book he calls it "staying in step with the conversation going on in their mind".
5. Make It Really Worthwhile For Them To Have Read The Article.
Your prospect is spending his valuable time in reading your article. Make sure you reward him for his sacrifice. If you can provide a lot of value for the reader, they will pay you back by following your recommendation to click on the affiliate link.
6. Set Up Your Article So Your Reader Feels Positively About The Product You Will Ultimately Offer For Sale.
This is the basis of all successful selling through articles. It's known as pre-selling. You shouldn't be selling directly in your article but you should provide insightful information to help them appreciate the features in the product you will be selling.
7. Motivate Your Prospect To Click On The Link In The Resource Box.
This is the simplest goal to achieve if you have successfully achieved the previous goals. All you have to do is ask them to click on the link provided. Just make sure you ask for them to take action. You always have to ask for a specific action or they won't click on the link.
You need to write so people are predisposed to clicking and buying your product. If you follow the steps listed in this article, article marketing is more of a science than an art. You will be amazed at the results you can achieve by paying attention to these key areas.
I'll go into great detail on each step in subsequent articles so you know exactly what to do to be successful.
About the Author:
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