Within the field of economics, two types of marketing have been defined: micromarketing and macro marketing. Micromarketing describes the activities of individual firms, beginning with originating and producing products and ending when the products reach the final user, the customer. Macro marketing, by contrast, describes how the whole system of production and distribution works in a society. The emphasis in this article is on the chief aspects of micromarketing beginning with product development and continuing through retailing. Virtually all economies need marketing functions. Even planned economies need to be concerned about directing goods and services to their populations. Nor is marketing confined to profit-making companies or to businesses that manufacture products. Doctors, lawyers, hospitals, colleges, museums, and other service enterprises also engage in marketing.
This is especially true in market economies in which there is open competition for a customer's attention. The internet is playing a very important role as a micro marketing tool. This tool is used by many companies in the many strategies to promote their marketing values. Many in the online-marketing arena have been vocal in promoting the Internet as a safe alternative to mail. You can with direct-mail programs to turn to the relative safety and cost-efficiency of the Internet. To help move businesses online, sells E-mail marketing systems, guidelines for E-marketers while encouraging them to integrate E-mail into their campaigns.
In an effort to make marketers feel more secure, make available free virus-checking tools. Marketers that haven't yet built up a database of customers who opt to receive electronic messages must buy those E-mail names and then send out unsolicited mail to unqualified prospects. Whether it's a manufacturer deploying the internet to conduct micromarketing, offer direct incentives, build brand or franchise equity...Whether it's a retailer deploying the internet to engender store loyalty, attract new customers, provide meal solutions or increase shopping frequency there is complete agreement on one issue.
All parties are hungry for a reliable arbiter of internet traffic and sales information, who can apply valid research techniques to establish industry benchmarks. Like any other internet venture, the keys to success for information services remain: actionable business insights, efficient business processes, proactive strategies, collaborative activities, scalable and customizable products, and customer-friendly software applications. Improving efficiency in advertising and promotion is also high on the priority list for marketers, who are continually faced with doing more with less. To achieve this goal, one must know to whom, where and how to spend marketing dollars and how much to allocate to each initiative.
To avoid waste, specific consumer segments must be defined at both macro and micro (targeted) levels to ensure long-term strategic objectives and near-term responsiveness. Marketers must also be able to determine the attitudinal "availability" of consumers, not only for their brands, but also for the competitive brands vying for "share of mind" within the desired category.
This is especially true in market economies in which there is open competition for a customer's attention. The internet is playing a very important role as a micro marketing tool. This tool is used by many companies in the many strategies to promote their marketing values. Many in the online-marketing arena have been vocal in promoting the Internet as a safe alternative to mail. You can with direct-mail programs to turn to the relative safety and cost-efficiency of the Internet. To help move businesses online, sells E-mail marketing systems, guidelines for E-marketers while encouraging them to integrate E-mail into their campaigns.
In an effort to make marketers feel more secure, make available free virus-checking tools. Marketers that haven't yet built up a database of customers who opt to receive electronic messages must buy those E-mail names and then send out unsolicited mail to unqualified prospects. Whether it's a manufacturer deploying the internet to conduct micromarketing, offer direct incentives, build brand or franchise equity...Whether it's a retailer deploying the internet to engender store loyalty, attract new customers, provide meal solutions or increase shopping frequency there is complete agreement on one issue.
All parties are hungry for a reliable arbiter of internet traffic and sales information, who can apply valid research techniques to establish industry benchmarks. Like any other internet venture, the keys to success for information services remain: actionable business insights, efficient business processes, proactive strategies, collaborative activities, scalable and customizable products, and customer-friendly software applications. Improving efficiency in advertising and promotion is also high on the priority list for marketers, who are continually faced with doing more with less. To achieve this goal, one must know to whom, where and how to spend marketing dollars and how much to allocate to each initiative.
To avoid waste, specific consumer segments must be defined at both macro and micro (targeted) levels to ensure long-term strategic objectives and near-term responsiveness. Marketers must also be able to determine the attitudinal "availability" of consumers, not only for their brands, but also for the competitive brands vying for "share of mind" within the desired category.
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