Entrepreneurs around the world are taking part in a growing online marketplace devoted to the buying and selling of handmade products. What is this marketplace, you ask. Its called Etsy and its a great place to sell your handmade wares.
Etsy has been online since June, 2005 and now helps more than 100,000 sellers from around the world sell their handmade goods. If you sell handmade goods from candles to jewelry, pet products to food and even digital products then Etsy is a great way to expand your audience and boost profits.
Why Sell on Etsy?
Etsy store owners receive their own customizable store, a URL to link to and drive visitors to, and an abundance of marketing tools and resources to build awareness and of course profits.
Easy to use. You dont need to know HTML to set up shop on Etsy. Additionally, the majority of the transactions made through Etsy are conducted through PayPal making the payment and shipping process straightforward for both you and your customers.
Getting started is free!
Your First Step to Selling on Etsy
To begin selling on Etsy your first step is to register for an account. Getting registered requires adding credit card information to your account, which they will then verify. This card will be used to pay your listing and transaction fees.
Much like eBay, Etsy charges listing fees and a small transaction fee per sale. Listing fees are .20 cents to list an item for four months and .20 cents for each additional item. When your item sells, youll pay a 3.5% transaction fee.
Making the Most of your Etsy Store
Because there are so many sellers on Etsy, its important to make a name for yourself and stand out from the crowd.
Choose your username wisely. Your username is what will become your store URL. Make a positive impression. Like eBay, sellers can build credibility through positive feedback ratings from customers.
What can you do better than your competition? Spend some time researching other stores in your niche. Investigate their pricing, policies, and learn how to position your business well.
Captivating photos. Your customers want to see your fantastic products. Be sure to take great pictures, pictures that represent all you have to offer.
Describe your products accurately. A detailed product description will help sell it and if you happen to have a knack for creative and entertaining catalog copy then by all means use it. Share your items story, engage your customer, and make them want to share the experience by buying your products.
Search Engine Optimization. Take advantage of keyword tagging and category features to position your store and products well. Each store owner gets fourteen keywords per product; make sure to use them all to position yourself competitively.
Cross promotion helps you build business across the board. Store owners with websites can use their store to market their business and vice versa. Post a link to your store in your email marketing " its a great way to broaden your audience and enhance profits.
Whether youre selling vintage clothing, crafting supplies, or one of a kind homemade items Etsy is the place to sell them. Their continued growth rate, ease of use, and highly targeted audience make it an ideal place to sell your wares and grow your business.
Etsy has been online since June, 2005 and now helps more than 100,000 sellers from around the world sell their handmade goods. If you sell handmade goods from candles to jewelry, pet products to food and even digital products then Etsy is a great way to expand your audience and boost profits.
Why Sell on Etsy?
Etsy store owners receive their own customizable store, a URL to link to and drive visitors to, and an abundance of marketing tools and resources to build awareness and of course profits.
Easy to use. You dont need to know HTML to set up shop on Etsy. Additionally, the majority of the transactions made through Etsy are conducted through PayPal making the payment and shipping process straightforward for both you and your customers.
Getting started is free!
Your First Step to Selling on Etsy
To begin selling on Etsy your first step is to register for an account. Getting registered requires adding credit card information to your account, which they will then verify. This card will be used to pay your listing and transaction fees.
Much like eBay, Etsy charges listing fees and a small transaction fee per sale. Listing fees are .20 cents to list an item for four months and .20 cents for each additional item. When your item sells, youll pay a 3.5% transaction fee.
Making the Most of your Etsy Store
Because there are so many sellers on Etsy, its important to make a name for yourself and stand out from the crowd.
Choose your username wisely. Your username is what will become your store URL. Make a positive impression. Like eBay, sellers can build credibility through positive feedback ratings from customers.
What can you do better than your competition? Spend some time researching other stores in your niche. Investigate their pricing, policies, and learn how to position your business well.
Captivating photos. Your customers want to see your fantastic products. Be sure to take great pictures, pictures that represent all you have to offer.
Describe your products accurately. A detailed product description will help sell it and if you happen to have a knack for creative and entertaining catalog copy then by all means use it. Share your items story, engage your customer, and make them want to share the experience by buying your products.
Search Engine Optimization. Take advantage of keyword tagging and category features to position your store and products well. Each store owner gets fourteen keywords per product; make sure to use them all to position yourself competitively.
Cross promotion helps you build business across the board. Store owners with websites can use their store to market their business and vice versa. Post a link to your store in your email marketing " its a great way to broaden your audience and enhance profits.
Whether youre selling vintage clothing, crafting supplies, or one of a kind homemade items Etsy is the place to sell them. Their continued growth rate, ease of use, and highly targeted audience make it an ideal place to sell your wares and grow your business.
About the Author:
Set yourself apart from other sellers with your own logo design for Etsy. Angie Sandy is the lead designer and owner of Auction Add Ons, your source for making the most of your online selling.
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