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Article Submissions For Link Building

By Dan Duvano

Link building is probably something you've already heard of. As you may know, its a crucial part of any search engine optimization efforts in today's climate. While link building is clearly not the only method, it is certainly one of the most important of all methods you can apply to your search engine optimization efforts.

It's important to build great links to your site, and many people are realizing how important link building is and are using link building services to help get the links that they need. However, when it comes to link building, one of the top methods out there is using article submissions.

You may be wondering, what are articles submissions? Well, essentially this works by you writing articles, or having someone else write them, that have to do with topics related to your website. Then you simply submit them to various article directories. At the bottom of the articles you are permitted to use a resource box that includes a call to action, you name, information about you, and even links to your site.

Article Submissions Benefits

Article submissions are very popular as a link building method, which is due to the fact that they offer other benefits aside from simply building links.

If you have any doubt about whether you should be using this method, read on discover the full range of benefits from article submission.

Benefit #1 - Build Up Your Reputation

According to the quality of your writing, people will start to recognize your name and think of you as something of an expert on your topic. Assuming your articles are good, more people will reprint them on their own websites and your name will get increasing amounts of recognition.

Given the impersonal nature of the internet, if people learn to trust and respect you first, they are far more likely to be happy to buy from you. In this way article submissions not only produce links, but also make your conversion rate increase.

Benefit #2 - Cheap Advertising

Articles can also be thought of in a different way - as a direct advertisement. Ever see those full page advertisements in newspapers that look like part of the newspaper itself? You should think of each article you write as being similar to this. Aside from building link popularity, people will also arrive directly at your article and depending on how it reads, they may click straight through to your site.

Reason #3 - A Top Advertising Method

Article submissions end up going far further than mere article directories. They will be republished by any number of people into weblogs, ezines, other websites and more - and all without any further effort from you. As your article continues to find its way around the internet, your personal and website brand will continue to grow.

Link Building - How It Works

Now that you understand some of the great benefits of article submissions, you may be wondering how it helps to build up links and why so many link building services use this link building method. Well, in the resource box at the end of your article, you can put in a link to your site. This means that you build links wherever you submit your article.

When people republish this article, wherever they do, they have to include the resource box and therefore provide you with yet one more link. In this way the number of links you have keeps growing organically.

Now you can see why submitting articles is such a popular method of website promotion. It builds your personal and website brand, it provides direct advertising, it builds high quality one way links to your website and thereby your search engine ranking, and it grows over time. What more do you need to know to get started?

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