The focus on what's most important in advertising has certainly changed over the last couple of decades, as the Internet has become a focal point. But the Internet is not the only way businesses should be advertising. There are still many other kinds of advertising available that are inexpensive and effective and business should be accessing all types in order to most successfully market their company.
Print advertisements remain the most popular form of advertising even in the Internet age. Print ads still have a wide audience in magazines and newsletters. Direct mailers are becoming more targeted and can now reach a particular audience, generating contacts and sales in a more efficient manner than ever before. Postcards remain an inexpensive way to reach potential clients. And don't forget the extras like bookmarks and labels with your logo, which are often passed around and can also generate word of mouth marketing.
Similar to print ads are identity pieces. These are things like stationery, envelopes, memo pads, and business cards. You may not think of them as advertising but that's exactly what it accomplishes. This kind of marketing takes your company and gives it recognition. It's the piece that will stick in the memory of clients, and define what you and your company are about, at a glance. It will also serve as an invitation to contact you for business.
Websites: there's more to advertising on the Internet than just having one of these beauties. These days we need to think in terms of web presence. There are other advertising venues that are inexpensive like blogging, and listing your site in directories, and signing up for social networking sites. All of these things work together to market your company. The website remains the most important of these tools, but make sure to find someone to design it not only for the potential clients, but for the search ranking factors that will give your site a presence on the first page of listings.
Another great way to get noticed is with trade show booths. A trade show booth showcases your company in an atmosphere of eager potential clients-people who are there for the purpose of learning more about your business. With a well-designed booth behind you, along with banners, table drapes, and a handy stack of business cards, your personality can shine through and give potential clients the best impression of your company.
The cheapest kind of advertising is word of mouth. No fancy graphics needed. Just good old fashioned talking. As a business owner, make sure you are out in your community and talking. Do some pro bono work, or attach yourself to a charity. Support a local little league team. Do something to let your community know that you are a part of it. A sense of togetherness and involvement in a public capacity will go a long way in generating business.
A little advertising is okay. A lot of advertising is better. But well-chosen varieties of advertising are the best. It doesn't have to cost a lot of money or be fancy, but it should be effective.
Print advertisements remain the most popular form of advertising even in the Internet age. Print ads still have a wide audience in magazines and newsletters. Direct mailers are becoming more targeted and can now reach a particular audience, generating contacts and sales in a more efficient manner than ever before. Postcards remain an inexpensive way to reach potential clients. And don't forget the extras like bookmarks and labels with your logo, which are often passed around and can also generate word of mouth marketing.
Similar to print ads are identity pieces. These are things like stationery, envelopes, memo pads, and business cards. You may not think of them as advertising but that's exactly what it accomplishes. This kind of marketing takes your company and gives it recognition. It's the piece that will stick in the memory of clients, and define what you and your company are about, at a glance. It will also serve as an invitation to contact you for business.
Websites: there's more to advertising on the Internet than just having one of these beauties. These days we need to think in terms of web presence. There are other advertising venues that are inexpensive like blogging, and listing your site in directories, and signing up for social networking sites. All of these things work together to market your company. The website remains the most important of these tools, but make sure to find someone to design it not only for the potential clients, but for the search ranking factors that will give your site a presence on the first page of listings.
Another great way to get noticed is with trade show booths. A trade show booth showcases your company in an atmosphere of eager potential clients-people who are there for the purpose of learning more about your business. With a well-designed booth behind you, along with banners, table drapes, and a handy stack of business cards, your personality can shine through and give potential clients the best impression of your company.
The cheapest kind of advertising is word of mouth. No fancy graphics needed. Just good old fashioned talking. As a business owner, make sure you are out in your community and talking. Do some pro bono work, or attach yourself to a charity. Support a local little league team. Do something to let your community know that you are a part of it. A sense of togetherness and involvement in a public capacity will go a long way in generating business.
A little advertising is okay. A lot of advertising is better. But well-chosen varieties of advertising are the best. It doesn't have to cost a lot of money or be fancy, but it should be effective.
About the Author:
Chris Kincaid is a twenty year marketing professional and writes extensively on business including local topics such as graphic design in Michigan and Ann Arbor web design.
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