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The Relevance of SEO in Internet Marketing

By Clyde Hennings

When it comes to Internet marketing, there are a lot of ways in which you can achieve your goal of attracting more web visitors to your site. However, one of the most popular strategies is known as search engine optimization or SEO. The main objective of this tactic is to make your website rank higher in the results pages of search engines, such as Google, MSN, Bing and Yahoo. Since a lot of people make use of search engines to look for information that they are interested in, you would want your website to land on the top of results pages for the particular keyword related to what you are offering. For example, if you are an owner of a resort in Miami, you want your website to be the first one that people will see when they type in resort in Miami keyword in the search engines.

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There are various ways to achieve search engine optimization for your website. One tactic that is often used by Internet marketing gurus is website directory submission. This is important in helping you build permanent web links. You see, in order for search engines to increase your page ranking in relation to specific keywords, you have to prove to them that you have authority on the subject and your website is filled with relevant information.

But it must be emphasized that you cannot just submit to any website directory. For your SEO to boost your overall Internet marketing plan, you must only link to reputable directories. There are many auto submission directories that can harm your ranking simply because they are not relevant. Sites that are considered as link farms can drag your ranking down or even get your website rejected by major search engines. Experienced online marketers recommend manual submission to ensure that your website link will not be considered invalid. Speaking of website submission, you can also submit articles to article directories. These websites are constantly visited by users who are doing research on any subject matter and this can only translate to more exposure for your site.

Always remember that when implementing SEO strategies to reach your online marketing goals, you need to provide relevant content. For website directories, make sure that you put your website's link to a relevant category and sub-categories. For articles, always go for quality and relevant content. Search engines punish sites that stuff on keywords or use techniques that are considered black hat. If you cannot do search engine optimization on your own, you can always get help from online marketing companies.

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