Industrial design applies a blend of art and science for improving a product in a way that there is an addition to its market value through improved looks and functionality. It can be applied prior to the introduction of a new commodity or for enhancement of an existing product.
The main consideration of industrial design is the way in which the consumer will perceive the product. It is all about enhancing a product's value in the mind of the consumers and so they associate themselves with the product. The desired result in such cases can be attained by improving the functionality as well as appearance of the product, which will make the product capable of attracting many customers.
This requires a comprehensive research into the purchasing habits of the consumer, which can then be considered by the designers of the product. This must be followed by other features like drawing, sampling, and a thorough testing before the item is ready for marketing. These days, the designers are increasingly using techniques such as 3D software and CAD applications for performing these tasks.
The primary objective of industrial design is enhancing the overall feel of the product. Designers have to work on the functionality, durability, and user friendliness of the product besides its looks and aspects like colour and also the sounds. Designers can also lower the manufacturing cost by making significant alterations in the design of the commodity.
Industrial design is not limited to the above aspects but also extends to other considerations like product packaging, study of the market demand for the product, and also the study of the consumer's response to the design of the product. Thus, industrial designers need to undergo an extensive training for several years before being assigned a live assignment.
Some of the illustrious names in the profession are those of Brooks Stevens, the original designer of the Harley-Davidson motorcycle, Raymond Loewy, who rose to fame with the Coca-Cola bottle and Jonathan Ive, the famous designer of the iMac.
The main consideration of industrial design is the way in which the consumer will perceive the product. It is all about enhancing a product's value in the mind of the consumers and so they associate themselves with the product. The desired result in such cases can be attained by improving the functionality as well as appearance of the product, which will make the product capable of attracting many customers.
This requires a comprehensive research into the purchasing habits of the consumer, which can then be considered by the designers of the product. This must be followed by other features like drawing, sampling, and a thorough testing before the item is ready for marketing. These days, the designers are increasingly using techniques such as 3D software and CAD applications for performing these tasks.
The primary objective of industrial design is enhancing the overall feel of the product. Designers have to work on the functionality, durability, and user friendliness of the product besides its looks and aspects like colour and also the sounds. Designers can also lower the manufacturing cost by making significant alterations in the design of the commodity.
Industrial design is not limited to the above aspects but also extends to other considerations like product packaging, study of the market demand for the product, and also the study of the consumer's response to the design of the product. Thus, industrial designers need to undergo an extensive training for several years before being assigned a live assignment.
Some of the illustrious names in the profession are those of Brooks Stevens, the original designer of the Harley-Davidson motorcycle, Raymond Loewy, who rose to fame with the Coca-Cola bottle and Jonathan Ive, the famous designer of the iMac.
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