Spiga

Use The Power Of Giving To Market Your Business

By Don Wong

While individual gift-giving to those close to you is a long-standing practice, not many are aware of the practice of offering corporate gifts. Corporate gifts are very distinct from individual gifts as they are a token of thankfulness given to workers or customers.

These gifts are expensive things and they usually do not have any role to play in promoting the products or services of the company, which means that they do not bear any reference to the business. However, at times corporations also give employees and prospects promotional items such as USB drives, mouse-pads, key-chains and stationery items that are marked with the company logo.

Similar to any other gifts, the selection of a corporate gift should be according to the liking of the individual to whom the item is to be given. Firms typically like to present personalised and lavish gifts to their key customers, but to their workforce they normally distribute a moderately expensive, but highly functional gift.

In order to reinforce and promote a healthy association with a customer or a member of the staff, it is essential to remember that the perceived value of the corporate gift is critical. Prior to giving a corporate gift, you should enquire with your legal department regarding any constraints that may have been imposed by law on this act.

Before buying corporate gifts you should prepare a budget, find out the number of gifts to be presented, and try to find good offers for a bulk purchase from the wholesalers. In terms of gifts to clients, planning may not be critical, but for gifts to be presented to employees it is necessary. Ensure that you purchase the right quantity so that every employee whom you desire to thank by means of a corporate gift is included.

In conclusion, the custom of giving a corporate gift to your staff and clients is a good way to build sound working relationships. To sum up, the pass time of gifting gifts to your staff and business clients is a great option for building and growing better relationships. Everyone always loves a gift.

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