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Essential Design Features That Make A Good Catalog

By Alexander Smith

A catalog with appealing graphic design is like a mobile salesman, every bit as efficient as an actual one. A catalog lists a range of products that help a customer choose a particular product after close consultation with family, friends or peers. Therefore the catalog should be printed and organized in such a way that customers find it very appealing and are drawn towards the products displayed on it.

A catalog should not allow features like design and colour to outshine the description of products. Therefore without any negligence, you should first concentrate on the colour scheme and layout of the major graphic elements so that the product images in the catalog do not look insipid to the customer. Any contemporary graphic design software can show you how the different variants will look, and by making use of the colour picker tools, you can comfortably choose a palette that suits you.

The second thing to deliberate upon is how all the text will be laid out on the catalog. Graphics tools also allow you to see how different fonts and colour schemes will appear on a catalog to make it more attractive. The text must contain matter in which a brief effective summary of the products is given, with all their interesting features presented in minimum number of words.

After the basic image and text layout is finalized, one must concentrate on selectively adding good looking imagery to the catalog. Graphic design that is from new generation and smart makes the catalog visually appealing to consumers and rouses their curiosity about the products displayed. Engaging an expert designer for such graphic designs is a good idea, though you can manage the task yourself if you have the required expertise and creativity.

Graphic design software come with specific pre designed features that can be effectively used to design your catalog with comfort and convenience. This will save you a lot of effort and will ensure first class results.

After the designing part is over, you have to look for a good printing company to get your catalog printed. You should get the prints in large volume, as you can not be sure as to what quantity you will require in future. You can let a designer from the printing firm recommend some final modifications on the catalog that you have created, as an expert's advice always helps to improve the output. Moreover, he can also let you know if the design would come out as good as it appears on a computer monitor.

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