By Ross Everett
On January 31, 2000, the historic Mapes Hotel in Reno was imploded by 75 pounds of explosives tucked into the art-deco structures support columns. The destruction of the Mapes put an end to years of efforts to preserve the building via lawsuits, redevelopment proposals, and grass roots action. The National Trust for Historic Preservation took up the cause of the Mapes, and challenged the destruction in a suit that eventually reached the Nevada Supreme Court.
While the efficacy and justification of demolishing the Mapes is debatable, one thing that is not is the glorious history of the hotel. It was built in'47, and signaled the start of the modern era of casino gambling. Despite the notoriety of Bugsy Siegel and the Flamingo in Las Vegas, it was the Mapes that became the first building in the nation to have a hotel, casino and live entertainment under one roof. It also became the hotel of choice for celebrities staying in Northern Nevada. Clark Gable and Marilyn Monroe stayed at The Mapes during the filming of 'The Misfits'. Joseph McCarthy, America's famed anti-Communist crusader, admitted to a reporter over cocktails in the Mapes Lounge that he really didn't have a list of Communists in the US despite his frequent and vitriolic insistence to the contrary.
During the 'Rat Pack' era of the 50's and 60's it became along with the Cal-Neva Lodge in Lake Tahoe the place to be seen in Northern Nevada. The 11th floor, window walled Sky Room Lounge hosted performances by a roster of entertainment legends including Frank Sinatra, Sammy Davis, Jr., Dean Martin, Louis Prima, Keely Smith, Milton Berle and Mae West. Downtown Reno struggled during the'60's and 70's but the Mapes continued to prosper. The hotel finally closed in'82, due to financial problems experienced by the Mapes Family brought about by their other Northern Nevada casino holdings.
Reno never experienced the massive growth that occurred in Las Vegas and southern Nevada, and for that reason the destruction of the Mapes is more open to debate than the hotel demolitions to the south. Even the demolition of The Sands--perhaps the most historically significant casino in the state--is hard to argue against given the inability of such a small property to compete in the current Las Vegas marketplace and in light of the value of the mid-strip real estate. The old properties may have historic value to pop culture historians, but their survival doesn't make economic sense. They're simply 'analog players in a digital world'.
That's not the case in Reno, where vacant land and/or buildings ripe for redevelopment are abundant downtown and in the other casino areas of the city. The official reason that the Mapes had to come down was that the city needed the land to expand its vision for downtown redevelopment. While this is certainly a much needed effort, to suggest that the existence of the Mapes was a barrier is absurd. In fact, many of the proposals rejected by the city would have gone a long way to enhance the revitalization of downtown Reno and included artists lofts, office space and other mixed used properties. Despite receiving a number of viable concepts for the Mapes Building, the City Redevelopment Authority rejected all of them and the Mapes was destined for demolition.
The role of the City Redevelopment Authority was questioned throughout the process. Overlooking the Truckee River, the hotel was on a prime location between the downtown casino area and the riverfront district. A number of sound financial proposals were presented that would preserve the integrity of the structure including condominiums, office space, and perhaps most viable, upscale senior apartments. Oddly, all of these proposals were turned down by the citys Redevelopment Agency which continued to maintain that demolition was the only viable option despite copious evidence to the contrary.
Following the 2000 demolition, the lot remained vacant for over a year until a temporary ice skating rink was hastily constructed the following winter. The property has been improved and the rink is now permanent which, while not in itself a bad use for the land, further calls into question the efficacy of demolishing the structure. It would appear that the city had no clue what to do with the land, but for whatever reason wanted the building brought down. This has led to all sorts of conspiracy theories, from the City Development Agency having financial incentive to raze the hotel to rumors that the building was haunted and was destroyed to keep the Reno area from being overrun with paranormal activity. Whatever the reason for the decision, the city of Reno has lost a beautiful art deco treasure that played a significant part in the economic growth of the state.
About the Author:
Ross Everett is a freelance sports writer and respected
sports betting expert. He is also a staff handicapper for Sports-1 Sportsbook and is in charge of setting
NFL lines. He has written extensively on sports handicapping theory along with a wide range of other topics including fencing, boxing and falconry.